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The Mars Boycott of the Coop is over

About two months some of the products of the Mars group, including the M&M's, Uncle Ben's and Sugus were in the Coop stores are not available. Basic-floor and the end of the negotiations between Mars and the dealer Alliance Agecore, Coop . This is likely to change now that The companies have reached an agreement on how to Coop with the "handelszeitung".

the agreement looks Like exactly, and whether there are other consequences, such as price changes, is currently unclear. On the part of Coop, one could not say at present. The dispute was that Coop of Mars wanted to lower prices.

customer no

Michael Stadler, strategy lecturer at the Zurich University of Applied Sciences, said to 20 minutes, in the case of disputes, it was primarily a power struggle between manufacturers and retailers. Customers would not benefit from it practically.

In the case of international providers, Coop negotiates the purchasing terms and conditions in the framework of a cooperation with other retailers. Together with Edeka in Germany or Intermarché from France, the shopping community Agecore belongs to Coop. This has caused in the last year with a tough stance in price negotiations for attention.

dispute with Nestlé has led to actions

in mid-February of last year, the dispute between Agecore and Nestlé: Agecore-members listed from escalated over 200 products from the Nestlé universe, including Thomy-products, Maggi-seasoning or Buitoni Pizzas. At the time, Coop confirmed, to order over 200 products.

Later, the Nestlé came back article back on the shelf. A major announced, and generally applicable price discount, but there was never, as Nestlé was concerned that other retailers would demand the same conditions. The better conditions of purchase showed themselves to be first and foremost in actions.

Taken from "20 minutes".

Created: 15.02.2019, 10:38 PM

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