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The German Rivella don't like

Rivella no longer sells its products in Germany. The expenses for the cultivation of the market and the earnings were stood in no relation to each other, i.e. in the case of Rivella in Rothrist.

A spokeswoman for the company confirmed on Friday a report in the "Badische Zeitung". Accordingly, the Rivella will disappear in Germany, bottles from the shelves of the stores.

problems in Germany had Rivella in particular, in order to increase consumer demand significantly over time. In addition, the profit margin is in the German market is small. And last but not least, the implementation of the German Deposit system is difficult.

Rivella has been Sold in the whole of Germany, but mainly in southern Germany. With the withdrawal from Germany, the Swiss tradition company closes another Chapter in its efforts to gain a foothold abroad. So far, Rivella outside of Switzerland had little success. The exception to this are the Netherlands and Luxembourg, where Rivella has been established. (nag/sda)

Created: 15.03.2019, 12:26 PM

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