The French are lined up on alcohol to celebrate the déconfinement

The French wanted to celebrate the déconfinement. It is this that points to the latest study by consulting firm specialized in analysis of purchase behavior Nielsen. In fact, the French have consumed an average of 9% consumer goods, more than the same week last year. Some products, such as alcohol, or frozen food, rose much higher.

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For the first week post-confinement, the French are so heavily visited shops to buy consumer goods. If the sale of hygiene products (-3%) or non-alcoholic beverages (-3%) declined slightly compared to last year, that of fresh products (+9%), maintenance products (+12%), alcohol (+9%) or frozen sweet has largely increased. On average, therefore, the French have bought up 9% of consumer products in more.

Rush on the champagne...

"As these last few weeks, the frozen products savoury products , groceries salty, the radius fees... are rising very sharply, writes Nielsen in a press release. They always benefit from a deferral of solid circuits, out-of-home (restaurants, canteens,...) to the home consumer. The trends of life in confinement are, therefore, still largely visible, with the cooking ingredients (thickeners for sauces to +137%), or pastry (products for bakery +75%, flour +35%...). As telework will remain widely prevalent, that many children are still at home, that the restaurants will be closed... these trends will remain marked."

In comparing the purchases of the week of may 11 to the goods that the French bought for the containment, Nielsen is pointing to a very strong recovery of sales of alcohol, which were on a decline of -4% during these two months of confinement, and bound, therefore, to + 23%. The French have thrown themselves on the champagne, surely to celebrate the reunion with their loved ones. They have bought up 74% more than during the confinement. The beers have also experienced a rebound of 30 % compared to the period of confinement. Gin (+68%), rum (+31%) or vodka (+31%) were also particularly popular.

...and frozen

"Very clearly, this first week has been the occasion for the French to celebrate," says Nielsen. The wine found of the colors, especially the reds and whites that were in decline these last few weeks. The spirits see their trend significantly improve, even the gins, and rums who had remained in progress during the containment, accelerating during this last week."

other consumer products, the frozen savory were already very sold during the containment (+28% compared to a week identical with last year), and they remain in a net increase from the 11 may (+ 18%). The same for the fresh produce and dairy, which were increased by 16% during the containment, and are now up 9%.

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Finally, the drive and home delivery are a very strong improvement compared to last year, with respectively +68% and +55% of sales compared to last year. The large hypermarkets are stagnating (+1%) when the supermarkets are more popular (+13%).

of The underlying trend ?

"We see the trends visible during the containment and that continues," says the Figaro, Sébastien Monard, marketing director at Nielsen. The e-commerce and home delivery are, without doubt, become new habits for the containment, this could endure. In terms of products, we had noted a new dynamism for the containment on the frozen savory practices to store, and it continues strong on this first week."

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"There is growth very strong food because there are a lot of telecommuting, so people at home, and that restaurants are still closed," concludes Sébastien Monard. When they will reopen, this growth of consumption is tassera necessarily a little."

The editorial team conseilleConfinement : The drive of the supermarkets always subject to breaks in stockLa sale of surgical masks in the supermarket disgusts the doctors libérauxConfinement : what products are "hot" in the supermarket ?SujetssupermarchéalcoolConsommation1 commentairel'oeil13le 22/05/2020 at 12:44 pm

The population has emptied its stocks and its wine cellars , where a legitimate need of restocking.

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