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The Finnish track and field athletes got a new sponsor, who has a checkered background - a controversial network marketing company tried to threaten kritisoijan quiet
– Always think about and ponder and assess the situation, comments, YOU-the boss Harri Aalto.YOU got a new sponsor. Pictured celebrating the Finnish instant messaging team. PASI LIESIMAA

the Finnish sports federation released Sunday on its website the news of a fresh partnership Fitline products to develop and sell the PM-International with.

on the basis of Cooperation based on the Fitline team, which selected the beginning of the year "5-6 young athletes".

our Goal is to help Finnish elite athletes to stay healthy and in good condition Fitline products, knowledge and research, so that they can improve their performance, comment on PM-International Finland Oy's ceo Jussi-Pekka Steel YOU:no pages.

we Do the same with the Fitline products even better known to Finnish consumers. The purpose of the cooperation is to promote Finnish sports and to increase awareness of health and exercise the significance of.

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Fitline products are dietary supplements, which are sold in used a lot in network marketing. PM-International is one of the largest European dietary supplements market companies.

the Finnish athletics is in dire need of sponsors, and a fresh contract offer euro allow guaranteed to be good things – but just all the expertise have not been reviewed by the Fitline function only hyväksyvin eyes.

for Example, a medical doctor, professor Juhani Knuuti is familiar with the Fitlinea and written Turun sanomat blog punchy observations.

Knuuti release in August 2016, where he analyzed company's products second-hand allegations, the veracity of expert eye on the less flattering and stated that "the pseudo-scientific claims, quality standards, logos, and apparently attempts to conceal the actual research lack the product or its efficacy".

Last march, Knuuti wrote TS-blog continuation, entitled "Fitline-threatening anatomy" and told me the Steel as well as PM-International consultant of approaches and attempts to change the blog text.

the Company threatened me with legal action, Knuuti told the evening newspaper.

– I Wrote a detailed justification of the claim myself and I also made the matter public, as well as my blog that Turku Said. Since then, the situation has calmed down, and I haven't had anything to do with PM-International with.


Knuutin according to PM-International has been shaped by the advertising material in the last couple of years, perhaps just on his blog the text of his thanks.

I've been checking the situation of the company and the dealers sites. The main time I can identify misleading health claims are removed.

the Finnish athletics federation and the PM-International fresh agreement Knuuti pui moderate wording.

– Aid in return expect to receive positive visibility and thereby naturally also increases sales. From that point of view the action is as acceptable or questionable as any other sponsorship, he twists.

– If the sponsorship involves product use, their expected benefit is the same as any dietary supplements you use. There is no evidence that the use of the products based on it may be expected that any particular results to improve your sports performance, if nutrition is otherwise a varied and sufficient. Such cooperation can, however, get the impression that food supplements should be an important role for athletes.


YOU:no website news according to PM-International's other partners are the German ice hockey association, the German ski federation and the austrian athletes support the association TIONS -.

– there are currently over 1000 international athletes from more than 50 sport worldwide, using the Fitline products in order to achieve the best possible result of its kind, Steel reported.

Products are manufactured to strict quality standards, and we have a Good Manufacturing Practice standard.

on Sunday published a contract is one years old, and the visibility level it means the logo of the athlete's outfits, told the Finnish athletics federation president and ceo Harri Aalto the evening paper.

– the sum, of course, published as we remember our agreements.


– Always familiarise themselves with, is a partner any. This company has partners in the federal and athletes, including the German athletics association.


– Always think about and ponder and assess the situation.

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