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The English Court challenges Amazon with a powerful alliance with the chinese giant Alibaba

The English Court considers that this agreement with Alibaba is one of its major milestones, because the "letter of intent" that have already signed will allo

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The English Court challenges Amazon with a powerful alliance with the chinese giant Alibaba

The English Court considers that this agreement with Alibaba is one of its major milestones, because the "letter of intent" that have already signed will allow them to move forward a giant step forward in his two obsessions of the last few years: access to the chinese market and to position itself in the battle of the online commerce. Alibaba, for its part, also get a lot: use the centers of The English Court as collection points and have access to the power logistics of this company helps you to catch up with Amazon in Spain without having their own infrastructure.

The English Court has in Spain more than 90 centres —a good part of them, in the best shopping areas of the cities, in addition to warehouses and logistics centres. The last year had a turnover of nearly 16,000 million and earned more than 200 million euros. Alibaba is a titan of the Internet, founded by the now billionaire Jack Ma in 1999. It is a kind of bazaar huge Internet presence in everything from payment systems to virtual shopping malls. In 2017 with a turnover of almost 33.000 million euros and won more than 8.408 million. In Spain it operates, with shipments through its website Aliexpress.


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The companies already know. This partnership comes after several previous agreements. For a start, The English Court has already signed the past month of march an agreement with Alipay, the payment system associated with the group Alibaba, to make easier the purchases to the chinese tourists who visit Spain. In addition, at the beginning of November AliExpress opened a temporary space in the mall of The English Court of Sanchinarro (Madrid) to celebrate the 11th of the 11th, a shopping event, very popular in China in the style of the black friday where singles are given treats and buying gifts.

An agreement that covers multiple fronts

What do you get The English Court? It takes time in the career of the digital transformation, not to be left behind in the face of fierce fight with the new players in digital, in particular, Amazon. The group has spent several years developing their own strategies (online shopping, fast delivery, special offers, Internet...). Now, with the alliance with Alibaba, the stroke of a pen enters the digital market is chinese, and in addition, you will have access to the technology of Alibaba.

"The English Court will have the opportunity Modabet to access a comprehensive package of technological solutions provided by Alibaba Cloud, the area of cloud computing of Alibaba Group, which includes the analysis of big data for business decision-making in real time; and tools of artificial intelligence that offer the customization of the offer for a better customer experience", explains in a press release.

in Addition, it will be present in Aliexpress, and Tmall, a sort of mall chinese virtual property of Alibaba, which are already companies such as Zara or Mango and that gives you access to hundreds of millions of potential customers. "The ultimate goal would be to allow consumers of Alibaba access to a wider range of major Spanish and international brands. that are sold in the stores of El Corte ingles," says the company.

oh, And to change that takes Alibaba? Expands its presence in Spain of the hand of The English Court. "AliExpress will be able to develop corners, and other physical spaces in the shopping centres of El Corte Inglés that will allow to recreate new and exciting shopping experiences as well as to acquaint the Spanish market the recent products released on the platform," says the Spanish company. In addition, you can use your centers physical as collection points for online purchases through AliExpress. This is key for Alibaba, because unlike Amazon, you do not have in Spain of large logistics centres of their own.

Growth for both

To Victor del Pozo, ceo of The English Court, according to an official statement, this agreement will allow them to "combine the physical world and online". "The English Court has large department stores in the best locations of the main cities of Spanish and Portuguese, and enjoys the confidence of Spanish consumers and international. This, coupled with the technology of Alibaba, will enable us to offer a value proposition that is unbeatable".

For his part, Rodrigo Cipriani Foresio, director of Alibaba Group to Spain, Italy, Portugal and Greece, has pointed out: "we are delighted to have signed this letter of intent with a distribution group leader in the international market as The English Court, which involves four of our business units. We hope to join forces with them to offer to consumers in China and around the world with the best products and experiences".

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