The Coronawashing: a false debate?

"Since the beginning of the crisis of the Covid-19, many are the large groups, SME, ETI and the startups who are mobilizing at the local, regional and national levels to respond to the looming challenges facing our society: companies in the agro-food sector donating all of their additional revenues related to the coronavirus in favour of the populations in the first line; bakers or pastry chefs, handing out buttons, candy and chocolate from local hospitals; or even startups making their online services free of charge in various areas to assist citizens in confinement period.

Even if the businesses are generally, and rightly, lauded for their solidarity, there will always be a few voices to say that we should be wary, that it is the ‘coronawashing’. In reality it is a false debate: the initiatives of solidarity and sincere, coming from all the sectors exist and are as essential as the means made available and the measures taken by the State to respond to the crisis.

The initiatives of solidarity and sincere, coming from all the sectors exist and are as essential as the means made available and the measures taken by the State to respond to the crisis

Alexander March

This pandemic shows us that businesses are able to create social value and not only economic, especially when they concentrate the vast majority of the wealth and that the treasuries of the national are dry. They must thus assume their central place in our society and imbibe values that are essential to our survival: the sharing, the solidarity and mutual assistance. The question is, then, never before have so many asked: what role can citizen, companies want-they play, in these difficult times, but also beyond?

It is obvious that we still have a long way to go to make this solidarity a requirement on the long-term and not as a tool to meet an imminent danger. Of course, the challenge we face today is urgent and requires measures to be imposed and radical. But we also know that other societal challenges, and environmental, and will be there tomorrow even if our perception of their threat seems to be different and distant. We know intimately that it is possible to do more, that solidarity must be the rule and not the exception.

in the Face of colossal challenges revealed and accentuated by the current crisis, it is time to imagine a different future. It is to respond with solidarity, in the immediate future, while long-term

Alexander March

The surge of solidarity that we're seeing today is inspiring, both in terms of resources mobilized, diversity of actions. For businesses, this means that there will always be a way to show solidarity that fits their business model, regardless of its sector, its size or its performance. A fintech that allows its users to make donations to hospitals or associations partners via a telephone; or a distributor of sports equipment that provides the masks to hospitals that can then link them to a result, artificial respirators for the care of patients; or, again, a pizzeria that offers hundreds of pizzas to their caregivers, police and firefighters of the city. There are plenty of examples and prove that we live in a real world solutions.

As for us, consumers, employees, and citizens, we also have a key role to play. We can encourage companies to make this choice based on solidarity. He will then ask the question: what kind of company do we want to support? Each of us can be an activist in its scale, because small streams can make big rivers. After the containment, we will all be called upon to support the economy, to get out, to consume, to restart the machine. But we have to be vigilant for the restart differently.

in the Face of colossal challenges revealed and accentuated by the current crisis, it is time to imagine a different future. It is to respond with solidarity, in the immediate future, while as to the long-term. We all meet at the same crossroads. Nevertheless, let us not deceive ourselves, we must not each start from our side. Return to ‘business as usual’ would mean to miss our chance to build a more just and supportive world.

Set, what path will we?"

The editorial team conseilleLes key to a serial entrepreneur to succeed in affairesDigitalisation our economy-and if we see the glass half full?How to make this period of partial unemployment as an opportunity to formerLe world after can only be built in the social dialogue!Why resilient companies will come out faster than the other of the containment économiqueLe day after the crisis: the rebuilding of Europe by funding citoyenAlexandre March: "philanthropy should be accessible to all,"SujetsAlexandre marsEpicCoronavirusCovid19PMEETI4 commentairesJulia9999Xle 06/05/2020 at 02:46 pm

More supportive then I would pay 70% of my income to the state....

ressacle 30/04/2020 at 12:21 pm

Begin by speaking French.

Pikendorfle 24/04/2020 at 07:52

It's going to tumble serious!!! He'll have to go back and live modestly. Besides, is it so bad ?

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