Until the end of February, Tesla CEO Elon Musk announced that the electric cars the company will soon be sold only online, and many stores close. Now, a rotation follows around almost 180 degrees: More shops to stay open, the prices climb to the top.
Tesla reduces the Plan to close many stores to switch to the exclusive Online sale of the cars. Since, therefore, the savings are lower than targeted, should there be a price increase of three per cent, announced the electric car manufacturer on Monday.
"We will only close about half the stores, but also the cost reductions are thus only about half as high." The u-turn follows just ten days after the announcement, CEO Musk, the sales fundamentally turn around.
Continue to be vehicles for test drives
that all sales should only be handled online, will stay it, - said Tesla. In stores potential buyers should be shown only "how to order in a matter of minutes a Tesla on his phone".
But, contrary to Musks announcement of 28. February, which is in the shops continue to be vehicles for test drives. And for buyers who want to drive a Tesla from the yard, also kept a small number of cars. The generous new scheme under which you can return a new Tesla within a week, with up to 1600 kilometers, but was still.
One-fifth of the stores to the test
About one tenth the Tesla Shop has recently been closed, as the blog entry from Monday. Part of that should now be re-opened, but with fewer employees. About a fifth of the locations stand up to the test. Depending on how efficiently you work in the coming months, they could be closed or remain open.
Musk had announced at the end of February, you would only keep a few shops in a good location as an exhibition space. According to the media, joined Tesla reports in the implementation of the Plan, but also on problems with the owners of the shop space.
would meet The price increases, especially for the better equipped and thus more expensive variants of the Tesla vehicles, the Model 3, Model S and Model X, it was called. The basic Version of the bearer of hope Model 3 will cost in the United States continue to 35'000 dollars before tax, and electric car-advantages, - said Tesla. The group had made along with the announcement of the sales tag that can be ordered, after first only the more lucrative the more expensive variants of the vehicle were sold to the high start-up costs of production to equalize. The price increases are to be effective in a week.
Musk had argued at the end of February, the concentration on Online sales and the closure of shops is necessary to be able to the prices of vehicles kept stable. This will bring the company in the long term, a "fundamental advantage". Only Tesla is able to do something about this, because the company run the car dealerships, in contrast to other manufacturers, and not a franchise leave-takers. (fal/sda)
Created: 11.03.2019, 10:01 PM