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Swisscom aims to get customers from Social Media

In Albania and Romania is not the "SMS 2.0" is already in use, especially in mobile radio in Switzerland. That should change now. The Swisscom , the successor to the classic short text message in the current year. It is meant for Rich Communication Services, RCS.

With the new technology can perform for the user, among other things, group chats, video calls, send photos and mobile payment processing. The application replaces the previous news function that normally, SMS messages are sent.

The biggest Swiss Telecom operator, marketed the SMS-replacement as an Alternative to Offerings such as Whatsapp and Messenger, the are free and both on the social network Facebook. These services have destroyed the mobile operators in the world, the lucrative business with the paid-for short messages, to a large extent. Example Swisscom: the best times to the turn of the Millennium to put the state close to operating with SMS, a three-digit million amount. Today, the sending of SMS within Switzerland in the monthly subscription is included and is not charged additionally.

RCS is the attempt by the international mobile industry, to prevent private customers from using the applications of non-industry competitors. For these users, the new Service is expected to continue to be free of charge, in the case of Swisscom as part of an overall package for a monthly fee.

hunt for corporate customers

New sources of income arise, however, with commercial customers. The Swisscom and the Online glasses retailer Visilab are currently testing an automated customer service based on RCS. At this year's mobile fair in Barcelona, both companies showed it can work like that. Eyeglass wearers can scan the QR Code on a catalog and will then be redirected to a "Chatting robot", the customer is to help. The global industry Association of mobile service provider estimates that the market for such applications could account for up to the year 2021, nearly 75Milliarden francs.

industry experts such as Ralf Beyeler from Online comparison service money of the country to Express doubts, however, whether RCS can argue against the free competition. "I see significant disadvantages," says Beyeler. "One of them is the availability of the new service."

Whatsapp and Messenger will not work on all phones and with all mobile providers, therefore, they have established themselves in this country. "The iPhone does not support the new technology currently," says Beyeler. Thus, the stronghold of Switzerland, 40% of all mobile users of the Swisscom would be excluded in the Apple.

Sunrise and Salt wait

it is unclear how the Sunrise and Salt are available to RCS. As long as only the Swisscom offers the SMS successor, ihnlediglich take advantage of the 6.5 million mobile customers of blue giant to each other. The 3.5 million users of the two competitors remain out of reach.

Sunrise watch new features and Trends continuously, with shares of the company. A possible launch of RCS would be assessed, it means more. An appointment, Sunrise will not be called. Salt wanted to give no information. Originally, the Swisscom wanted to launch the SMS successor in the course of 2018. The company justified the delay with "extensions in the Standard and technical developments".

In the years before had not focused Swisscom on the development of its own offer to Whatsapp and Messenger, based, in contrast to RCS, but on an official Standard. Because the Messaging App was downloaded with the name iO just 1.7 million Times, the company hired for the operation of iO in the summer of 2017.

The Foundation stone for the RCS, the global industry Association of mobile service provider already in the year 2007. But it was not until the breakthrough of Whatsapp four years later and the looming sales forced the loss of the industry, the development of the new technology seriously move on. The multi-year projection of the Internet companies from the United States to catch up, is therefore difficult. Until now, world's 76 mobile operators RCS have launched, including the British group Vodafone and the French Orange.

The current year is considered the year of destiny for the SMS successor: 59 more operators want to follow suit in the next twelve months.

(editing Tamedia)

Created: 19.04.2019, 21:23 PM

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