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Swisscom advertises with English highway for the new mobile network

The preparations are in full swing. A few days ago by the Federal government and the mobile phone were auctioned frequencies for the new mobile network to the t

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Swisscom advertises with English highway for the new mobile network

The preparations are in full swing. A few days ago by the Federal government and the mobile phone were auctioned frequencies for the new mobile network to the three big Telecom companies Swisscom , Salt and Sunrise. 380 million francs flowed into the state Treasury. Already in 2019, the modern network should go in Switzerland on a large scale in operation.

Swisscom wants to make the new network now known in Switzerland and has launched a large-scale advertising campaign. Responsible for ensuring the Agency service plan Suisse. You've created merkfähige Headlines with five "G"s, say it in a message. To GAMINGGGGG", "OMGGGGG" or "ERTRAGGGGG"". You should authorize "in combination with the use of specific images, the topic is emotional," the Agency said.

An attentive reader, but noticed that the motif with the Slogan "ZÜGIGGGGG" must be something wrong. "Swisscom is now with a photo from the UK advertising for 5G?" The landscape is extremely flat, and left-hand traffic. The UK may be some of the technological developments faster than Switzerland, the 5G back the Land. The introduction is only for 2020 – particularly quickly, it is not so.

But the reader has correctly seen. The picture am originally from the UK, a spokeswoman for the Telecom group. "It was decided to work for this campaign exclusively using stock images." This means that it is recorded for the ad subjects, no new images, but existing pictures from image archives selected. The selected photo will convey the desired information, according to the spokeswoman. This, by pointing to the themes of liquid transport and the mobility of the future. In addition, the photo of Swisscom's image of the world corresponds to.

Swisscom is the only company that makes wrinkles with ad subjects for frontal. "20 minutes" reported last year by a poster from Migros Do it + Garden in the smooth centre. There, a craftsman, a hit with a Hammer, or a screw. Migros took it with Humor, and announced a discount on a cordless screwdriver. Also, Coop grip already next to it. A few years ago, the retailer advertised with the high German-inspired Slogan "The chame cricket" for his grilled meats. A little later he was changed grilliere "now, chame!" – in the last few years, Coop took no risk and changed the mnemonic to "Now tsch tsch!". (Editorial Tamedia)

Created: 12.02.2019, 19:21 PM

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