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Supino calls for 120 million Swiss francs in indirect press promotion

publisher President Pietro Supino calls for a quadrupling of the previous indirect press promotion, and support for larger Newspapers. At the meeting of the publishers Association to be justified, an increase to 120 million Swiss francs per year, with the increasing sales and marketing costs per printed newspaper edition.

in Spite of all the dynamics and fascination for the digitalization of the most important source of information for the democratic formation of opinion remained printed media "," said of the Tamedia Board of Directors President at the meeting Wednesday in Zurich.

Due to the decline in the volume of sales, however, increased the cost per copy of a disproportionately high and that this threatens the economic viability of the most important media offering. It was therefore "important that the indirect Press subsidies for Newspapers is to be expanded from today is a year 30 to 120 million Swiss francs".

Supino: the Post offset to throw high cost

The Post Supino, you have charged due to their monopoly position and "intransparent pricing" in the original location to a high cost. "You passed the financing of services of General interest to the publisher and, ultimately, the newspaper's subscribers."

Because all the Newspapers suffered costs under the rising sales and the pressure in the advertising market, to meet the large particularly strong, should be in accordance with the indirect support of the Press Supinos idea in the future, all the Newspapers and the early delivery.

Today, the Federal office for communication decides which titles are worthy of a promotion. The main criterion is the number of copies: a minimum of 1000 and maximum of 40'000 copies. In addition, the editorial content must be at least 50 percent.

flowering time for Investigative

With the Disappearance of the individual title, with downsizing, mergers, and Joint Ventures in 2018 was an eventful year in the media industry. As President of the Association of Swiss media (VSM) attests to Pietro Supino in the industry, however, a good response to the increasing pressure.

For one, had consistently been in the development and digitization invested. For example, numerous professionals have learned programming and dealing with databases. Still standing but "at the beginning of an exciting learning curve". The Association of wool, in particular, in this transformation, phase a helpful platform for its members - from the exchange among colleagues and with professionals to events such as the three-king meeting.

on The other would maintain the proven skills of the media industry despite all the challenges, and despite fears to the contrary. The investigative journalism experience a period of prosperity, and the "Longform Storytelling" benefit from the new multi-media possibilities.

the term "Storytelling" may not 2019, the reference to mirror-Reporter Claas Relotius missing. Relotius, said Supino, called "us vividly remember that Storytelling is an ambivalent term".

The basic quality characteristics of the professional journalistic craft error-free, truth in the sense of the Vollständigeit, transparency is reported, particularly in relation to their own interests as well as Fairness to individuals and institutions, on which.

hopes on Login-Alliance

Like several other speakers, spoke to Supino Login Alliance, which had been presented last September at the Swiss Media Forum and the for Supino to an "existential point".

it is Provided that the publishers and the SRG a shared Login set up on the Web-portals. Anyone who visits a platform, has to register with name and surname, place of residence and other information.

registration was in the market, powerful global platforms is common, said Supino. Now, the key is "to establish this Standard also applies to the Swiss media industry, in order to remain competitive". (anf/sda)

Created: 09.01.2019, 14:27 PM

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