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Study shows that sustainable fashion is much more than a trend
Style was Formerly sustainable fashion immediately pede linked to geitenwollensokken and bulky sweaters. And now? Now seems to be the trend popular to the general public, and that is also confirmed by research.

The hard facts: it is 400% more clothing will be produced than 20 years ago. At the same time, we throw our kledingstuks much faster way. During the process, wasting thousands of gallons of water and a pack of chemicals in global water systems. It is therefore no surprise that the fashion industry is one of the most polluting in the world.

The only positive? Slowly but surely, it begins to penetrate that fair fashion is even more important. This is also apparent from a study of the international modezoekmachine Frame. The modeplatform has all the queries of 2018 under the microscope. To clarify: that's more than 100 million search queries from 80 million shoppers from more than 120 countries. A lot of so.

Long live vintage

It appears that the searches for sustainable fashion last year with a 66% increased. It then goes on words like ‘ethical labels’, ‘organic cotton’, ‘sustainable jeans’ or ‘econyl’ ( a durable material, ed. ). There was also 119% more searches for ‘vegan leather’.

Also notable: there was also more searched for vintage pieces from brands like Fendi, Dior, Chanel or Louis Vuitton. That is important, according to Frame, for garments or accessories reuse is and remains one of the best methods to make your wardrobe a little more durable. The same trend of brands we actually on in their own country. More than a third (34,8%) of the Belgians last year, one or more second-hand products bought. According to the research - which was carried out from 2,000 Belgians in command of 2dehands, Practical, Troc.com and Cash Converters - mainly second-hand clothing smooth over the counter.

All well and good, but we still have a long way to go of course. See the List the future is looking bright. According to the modeplatform will be 1 in 10 purchases by 2020 to be sustainable. Do you want in your wardrobe also an eco-way to update? This 6 pcs hear already the most sold on Frame.

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