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Study on the digitalization : Berlin companies develop technically

wooden cabin, pine cones made of metal as a weight, and rushes the hour, every hour a Bird through a wooden door and provides for anxiety is more Tradition than in the case of the cuckoo clock is actually hardly. You should try a watchmaker, but to an eccentric shearing Design that he gets from the black forest-purists mostly skeptical looks. Why experiment, if the cuckoo of art sold so well.

similarly, it looks at the digitization in Berlin's small and medium-sized enterprises. Unlike the Clockmaker from the black forest, the Berliner, however, are not only slow with the new technology: Currently, the digitisation of even backward steps.

The findings of a still unpublished study by DIW Econ, commissioned by the Berliner Sparkasse, which is the daily mirror. "The result is exciting, because it's so frustrating," said the survey, co-responsible, and Anselm Mattes.

on the one Hand, leaders would accept the digitisation significantly more frequently than in the past year, and the challenge of the future. Also entrepreneurs would give more thought to investment. On the other hand, the representatives of almost all industries would have the status of digitization in their companies worse than those of the 2017 a rating. On average, the negative is five percent.

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craft is craft

In Parts of could be the negative result is explained by the fact that companies have become more critical towards themselves, says Matt. What appeared two years ago as a future-proof technology, "may act through the increased discussions on the topic of out of date". However, for some industries, this statement is not sufficient. In the industry, the entrepreneurs rated themselves ten percent worse, in the construction sector by 20 per cent and in the health and social services, and even 24 percent.

"We are a craft and there is worked with the hands", says Silvia Kulke. She is the managing Director of a Berlin Roofing business, with a focus on monument restoration. Your boys, as Kulke calls their employees, to Church roofs and libraries. Already the father was in the industry. With her husband Karl-Heinz, the family is enough tradition to 1911.

from time to time companies who come with her, and would praise any digital innovations. Because of this device that could recognize when a certain type of screw goes in the bearing to tilt, and then automatically backordered. "Our company is not so difficult. We don't have to be able to each individual screw using the Software monitor,“ says Kulke.

No pressure to innovate?

the nature of The work is one thing. Matt from DIW Econ is one of the major reasons somewhere else. The construction boom is taking innovation from the industry. The order books are well filled, so why in large Changes to invest. Newly established companies with a weak technique would have to take statistics in addition to the bottom. Also Kulke is covered until August. You replied: "If our job situation would be worse, we could have more pressure, but less money to Invest."

Every new technology is a risk. In the case of your digitisation means that orders will come in as a centimeter-thick stack of Mail, but computer-compatible by e-Mail. Your guys have service mobile phones and document their work via photograph. The site Manager saves the path for the controls: "What is a roofer with artificial intelligence?"

Kulkes statements are consistent with the results of the study. Every fourth entrepreneur is reluctant due to high investment costs. Anger over public infrastructure such as the network coverage, however, are rare and have decreased in comparison to the previous year. This is not surprising, says Matt. Industry 4.0 is in the case of smaller and medium-sized enterprises is a rarity.

most of the time the technology did not go beyond Smartphones for the employees. Only 23 percent of firms work with a Cloud, six percent with Big Data, and three percent with AI technology. The Berlin entrepreneur landscape was now time not only from Startups, says Matt, "and a plumber is not in his profession, a Computer expert."

Berlin digital Agency

Berlin's economy Senator Ramona Pop wants to change that. For craftsmen and medium-sized industrial enterprises, the digitization is important "in order to competitive in the future," says Pop. For this, you want to start a digital Agency, the "fear of contact at the company," degrade and business to develop models. Also, the study comes to the conclusion that those companies which grow very strong, have often invested in new technology.
Nevertheless, the information and communication industry and the hospitality sector and the creative industries, compared to 2017, only a Plus in terms of digitisation. Since Designer Mendel Heit, think about work, whether a cuckoo clock has to really be made of wood – in the sense of the word.

The cuckoo clock from the 3D-printer was created for a trade show and should attract investors.Photo:

a few years Ago, he designed with a Team of international colleagues on a watch for your 3D-printer. Since 2008, he has designed products for craft companies: whiskey tables, jewelry, lamps with hand blown glass shades. The designs come in to him, all as tangible objects out of the printer. Or he sent the files to the craftsmen and the printing of their lamp models themselves.

impact on working hours

Mendel Heit is sleeping at the moment, not much. A couple of hours, then he has to go back to get conferences, new orders in. He's kind of slipped in the digitization. As a student, there were video games, today design programs. Like almost every second study participant, he complains about the high cost associated with the new technology.

In the survey, the most common cited barrier in the transition to new techniques. Small businesses can afford rarely an IT Department. Often must deal with the boss yourself. "I'm always connected," says Heit. "To control scary and hard."

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digitalization is not only a question of economic growth. Important is also that the hours and conditions of work deteriorate. He, himself, was already dependent on it, almost exclusively with freelancers and interns to work together. "This is also part of at the moment to digitize."

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