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Spare us with your banal Corporate mission statements!

The economy is the purest Paradise. At least the values to which can be found on the "About us"pages, and in the mission statements of many companies. It was respectful, integer, binding. Honest, engaged, in a sustainable way. And again and again: innovative. In English: "Customers first!", "Passion!", "We keep it simple!", "Great isn't good enough!" and "Be accessible!" That is Kindergarten.

Who are we, that you would have to tell us employees that we should show willing, grateful, sincere, loyal? As we had no values, as long as they are not printed and framed in the break room. We don't know, it is only since Moses that we should not murder, do not commit adultery and do not steal. It is the same values with the company. We know that we should be honest and hard-working, nice to the customers and friendly to the colleagues. We are reminded nevertheless, not to feel we are taken seriously. Or doubt the people of our superiors.

Not that it would be wrong, if companies are thinking about their values. Our managers are not stupid – you don't know that an alignment of short-term profit goals and sustainable prosperity compatible. And they are not evil. Also, you want to leave your children a world worth living in. But the stupid models with trying to be original acting platitudes out of mothballs angestaubter best-selling Management? The witnesses rather of helplessness in dealing with people than of sovereign corporate management. In order that no prosperity can be achieved. And certainly no future worth living.

you Understand me correctly: values are important. You tell us what is good and right. They offer orientation in a world full of complexity, change and speed. So we know, for example, from the dishonesty research that economic actors actually behave sincere and conscientious, if you are asking them to think about ideas, write them down and to indicate by signature their compliance.

From the organization theory, it is known that one can no longer control in a medium-sized company the employees down to the last Detail. But you can set default values, which then serve as a guideline for the behavior. Why only that often does not work? Because in many companies, the values of the paper are not worth the they are written. First, the values of the company's management must not only mandatory, but also pre-lives. The employees react otherwise with cynicism and denial. Secondly, the compliance of the company must be controlled by values, your failure to comply must have consequences. If a company can be your strongest sales the seller will grant, though, he delivers the values to feet: This is poison for the climate. Then all foutieren the values, and everyone is looking for. Thirdly, corporate values must be accurate and specific. It really is sense, for example, if a company is "customer focus" writes, as the value on the flag, says the experienced organizational psychologist Felix. Customer orientation is a more banal reason, the value of each company. Banalities is not suitable as the guiding principles of complex organizations.

therefore, It is unnecessary that companies give values, if these are vague or banal, or if they are not alive and not respected. Then scenes of trafficking remains, what pages on the "About us",. Because it would be better if companies would just focus to earn the money. Then they come automatically, that you treat employees who are respectful and honest, customers are not going to get spammed, and business partners reliable. (Editorial Tamedia)

Created: 01.04.2019, 06:40 PM

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