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So the supermarket chains get the bot on food wastage
"So will the food supply chains to get the bot on the food wastage"

"Consumers are the ones that throw most of the food unnecessarily. But matkedjorna has a crucial role and now switches up their efforts to reduce food wastage."

"– They have great potential to guide the consumer, " says Karin Fritz at the Nfa."

"the ICA has measured their food waste with the help of a UN-developed methodology. The figures show that for each tonne of food they sell, throw also just over 16 kilos of food."

"– There occurs loss in the entire chain. Most of the households, but also in the producentled and in our ranks, " says the company's hållbarhetsdirektör Kerstin Lindvall."

"the ICA Group, with more than 1,300 grocery stores in Sweden and several stores in the Baltic states, would now halving their food waste by 2025."

"– We will be working to correct the orders made in a timely manner to the stores, so that they do not stand with large volumes. We will put down the price of the goods with short expiration date, and ensure that our chefs on-site cooking on raw materials which will soon go out. We will also donate more food."

"A part of the work is also to see how the goods can be packaged in a smarter way. Among consumers, there is a higher awareness of plastic's impact on the environment, " says Kerstin Lindvall. The ICA often get questions about why, for example, a cucumber must be inplastad."

"– It is a difficult area, but the fact is that the plastic helps to protect it where the cucumber from getting matsvinnsgurka, " she says."

"Karin Fritz, adviser to the Nfa and the project manager for the government commission for reduced food waste, points to the matkedjorna plays an important role. Not only in their own work to reduce the food waste, but also in the mainstreaming of the largest svinnboven: consumers."

"– They have great potential to guide the consumer on how to think at the planning, handling, storage and cooking, " she says."

"Axfood, which owns Willys and Hemköp, set the same goals as the ICA of halving their food waste by the year 2025, in december 2018. At Willys works, inter alia, to systematically prissänka goods nearing the best before dates, but they are constantly testing new measures, points out the head of group communications Johanna Eurén."

"such A measure is to sell the mixtures of fruit and vegetables, with small flaws that would otherwise have been wasted, at a reduced price."

"– It is such as might be used to a fruit salad or in stews, and we see that it is going very well. There are many customers who want to buy it, " says Eurén."

"Åsa Sandberg, hållbarhetskommunikatör at the Coop, says that you have to work at all stages to counteract food waste – from sourcing and supply, logistics, store and of the consumer. She highlights in particular an area which requires improvement."

"– It is to educate people in the difference between best before dates and the date of minimum durability. Best before date is a recommendation from the manufacturer, but it is almost always to eat food several days after. We need to go back to dare to trust our senses: smell, taste, look."

"Karin Fritz of Nfa agrees."

"– We would get very far in the fight against food waste if we became more aware and stopped to just look at the date."

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