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Smart Sneakers: The current Computer

watches and phones are already smart, now our shoes are smart. Various manufacturers are developing "Smart sneakers" that can do more than just be comfortable.

How long the people have been dreaming about from the crafty Shoe, is unknown. However, it is known that the sports article manufacturer Adidas in the year 1984, and ventured a step in that direction. A running Shoe called "Micropacer" counted steps and calories, the results were read on a small Display on the tab. Two years later, a model of the competitors Puma, whose data were for the purpose of evaluation on a Computer are transferable appeared.

Nike Mag in the movie "Back to the future II"

in 1989, the dream factory Hollywood in the movie "Back to the future II," a fictional new Nike model called the Nike Like, the main actor, Michael J. Fox alias Marty McFly't even had to lace up. What was once the music of the future, today is present.

Nike, my Shoe, and I'm in the Dialog

this year, the Basketball Shoe Nike, Adapt BB. The current Computer can bind himself to ensure a perfect fit, promises to advertising. As a Smart Sneaker he, and with him, the customer is stuck, always on the grid – so to Nike. Are offered personalized Training and advice in real-time.

Michael Donaghu, Vice President of Innovation at Nike, told how he imagines the concept of the Smart Sneaker: It should be a kind of cycle, the generated data about the activities would be used by Nike for personal advice. "And if your performance is improved, we can connect you to new products and services, so that you can reach your new line. And the cycle continues.“ Regular Updates are part of the package. You get a "unique conversation between Nike and the shoes on offer," Donaghu. What are the data parts, we could not determine.

Further course information, to Puma

warn about Adidas

Additional course Additional course information to Nike

Modern customer loyalty

privacy advocates long before the dangers of unchecked data Apps acquisitiveness by the fitness tracker, and Fitness. They complain about the lack of transparency of these applications - so far with rather limited success, since for the users the quick convenience and the current benefits outweigh the possible disadvantages seem to be.

With a "Smart Sneaker" hobby sportsman well in any case, the company bind. With the decision to switch the running Shoe, you have to set it to switch an entire infrastructure. And what to do if all of the run-of-friends with whom you want to the "performance data" to compare, to stay at Nike? Not an easy decision.

update: The product Matures, hopefully, to the customer

if you purchase the Puma Fi (Fit Intelligence), it must also lace up never more self-shoes. The model should come in the year 2020 on the market, via the App, you can control the Puma Fi and the fit individually. The Stoop is also for Puma customers will probably soon be the past.

Puma Fi

Adidas tried to the runner with the model alpha edge 4D capture. Also, this Shoe is full of technology, cords are a must but even. Using a 3D printing process which is customized midsole for each carrier individually.

The smarter the Shoe, the more aid may the customer occasionally, times when not everything works the way it promises to be the Marketing. According to media reports, it's supposed to be an Update of the Software of the Adapt BB on the Android App already in the first week, isolated problems. Among other things, the left Shoe didn't connect with the Smartphone. A Nike speaker encouraged those Affected to contact customer service.

Some people will loop into the Phone, hanging wistfully on centuries of tried and tested cultural technique to remember, as a child was familiarized with. Who had learned once, they could apply reliably grandchildren on all models with laces, without ever needing to be on battery, or Updates.


1/6 So smart to see sneakers

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