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Ski tv rights go for payment channels – Yle-the boss explains the reason: I don't know how to be still disappointed
Yle lose the exclusive right to their skiing world cup. Viasat was the owner of NENT Group to acquire the FIS competition for the tv rights for the period 2021-2022 forward.Cross country world cup goes to autumn 2021 likely to charge back. In the picture, Krista Pämäkoski and norway's Ragnhild Haga. EPA / AOP

the Finns would say a significant tv rights news rang out into the world on Thursday morning, when the pay channels viasat's own Nordic Entertainment Group announced the purchase of its skiing and alpine skiing media rights for themselves. The contract is for five years.

Thus, Yle loses its skiing species wide spread, which is served to viewers this season. Of course, the next two season, let's go on with the current formula.

Two and a half years is still a pretty long time. Before that, there will be time to look yet quite a lot of ski sports of Yle, Yle Sport chief Panu Pokkinen inches Evening media.

Pokkisella is to throw the top two more next attention.

– Another thing I have to say, that this agreement, the outside is pretty much a winter sport still.

in Other words, all the world cup competition of the rights not yet viasat's possession, as the company had to negotiate and compete with still a number of significant maailmacup events with other actors.

the Third thing is that the still no accurate information about what this acquisition of the rights (NENT Group) intends these rights to do.

This Pokkinen suggests that Overeating and viasat in between may open yet cooperation pattern, which is beneficial to both parties. In practice, NENT Group can be, for example, sell the individual competitor to Yle for display.

Why this happened?

the Reason the tv rights slip for yle from the international company is ultimately simple. Viasat's owning NENT provides the rights holder infront for the whole of the nordic countries, comprehensive package.

– These rights were sold to nordic and Finland is a sports law point of view pretty small market. Infront has seen the opportunity to sell one of the area as a whole and is certainly a very competitive offer, Pokkinen ripping apart.

Pokkinen is unable to open the negotiations of the details, but it is clear that a broadcasting company in Finland could match the size of the largest economy of the region a comprehensive offer. In addition, the biggest torque issue has been probably the most financially significant-oriented Sweden and Norway for tv rights. Countries, broadcasters are clearly unable to reply to viasat's offer.

– If the decision is that it does not sell country to country, then every case of Excessive influence is not very big, Pokkinen granted.


the Finns are the tv ratings still the greatest skiing nation. Excessive winter sports broadcasting gathered onlookers this past winter flat effectively.

– This has been the pinnacle of success. If you count all of our winter total new shipments together and removed the still world ski championships, so broadcasting has been an average of 300 000 spectators all the time, Pokkinen annealing.


I don't know how to be still disappointed. We know only that the nordic rights have been sold to this new operator. My wish is that the finns are able to enjoy as much as possible for winter sports on the free channels, because the finns love winter sports.

the Ski world championships have been recorded, the state council issued a regulation which defines what a sports event in Finnish need to see free channels free of charge.

Biathlon world cup store Yle, at least 2022.

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