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Nordic skiing tv-visibility is experiencing a big change in the winter of 2021. The issue was confirmed on Thursday after the media giant NENT Group information that he has acquired pan-Nordic television rights. NENT Group management including viasat's premium sports channels.
the Acquisition means that the period of 2021-22, the Nordic public broadcasters, including Pbs, will no longer display cross-country skiing's world cup and the world cup on free channels, at least on the present scale. Inter alia Yle stayed in the international media left the front to help secondly, to provide competition.
the Situation has provoked a very extensive discussion hiihtoväen among. Now position it has taken on a legendary Norwegian announcer Kjell-Erik Kristiansen. Kristiansen has become known ski colourful noises, which bends the alert in the rare multi-language, including English. Norwegian was heard, inter alia, Seefeld MM-tracks.
she was headed the situation quite a high impact text Sweski.com -site written in.
– This is a natural development in the current tv world, but at the same time it can be a fatal blow to cross-country skiing. It is one of the most important products in countries where the species is highly popular, above all in Norway and Sweden.
she was base their opinion on the fact that he does not believe very many of the skiing nykyseura the time of the acquisition channel packages species.
– the Problem is that people's tv viewing habits are set in stone. Changing them is almost as hard as your favorite football team, the local newspaper or taste in music changing.
Norwegian keep skiing species to a certain generation as a favorite. He is afraid that young people do not find cross-country skiing in the payment channel.
cross-country skiing to the public is not getting any younger. How willing today's youth have to pay for skiing, when you already have to pay various tv channels and online newspapers?
Skiing tv-rights of the management Infront did not get Kristiansen any mercy. According to him, the company glowing eyes mere euros.
– Infront does not give a shit, look like a species of SVT, TV3 or any other. There only money matters.
