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Sharp competition in Smartphones charged Samsung

The Smartphone market leader, Samsung is making the sharper competition in the industry to create. The market is stagnating, it would add the high cost of advertising, said the technology company on Tuesday in Seoul. The Apple rival also gets more vigorous competition from China. Also, the weaker demand for memory chips charged to the group.

In its earnings Outlook for the fourth quarter of 2018, the South Koreans expect a decline in operating profit by 29 percent compared to a year earlier to 10.8 trillion Won (9.4 billion franc). Will also expects that the outcome of the round will be in the first three months of the new year due to the difficult conditions in the chip business weaker.

The Situation should improve in the second half of the year, it said. "We will strengthen our market leadership through technological innovations such as foldable Smartphones and 5G models", stressed the company.

products of the competition

recently, Samsung Manager Mario Winter had shown confidence for the Smartphone division, mainly in the business with Premium devices, the waxes still in the double digits, said Winter. "2019 will be a good year for Smartphones." A challenge will it be in the coming year for the manufacturers, their products from those of competitors. "It is hard for the customer to find the differences between the models."

sales of the flagship companies of the Samsung group, expects a decline of 10.6 percent to 59 trillion Won. Exact figures for the leading provider of Smartphones, memory chips and televisions shall, as usual, until a later date. However, it is unusual for Samsung to comment on the earnings Outlook, as in this case. The company spoke of "growing Macro uncertainty".

Apple sales forecast lowered

Samsung led back to the lower operational result in the memory-chip business on a "stock adjustment of the data centers-customers". This not only reduces the product delivery, but also the prices more sharply than expected pressed. With Chips, the company earns by far the most money.

had Until the beginning of the year competitor, Apple lowered its sales forecast for the past three months. The strong correction in going back especially to the weaker iPhone sales in China, - said CEO Tim Cook. Apple have underestimated the General economic slowdown in the country and their consequences. To this downturn, the trade conflict between the US and China contributed. (anf/sda)

Created: 08.01.2019, 11:52 PM

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