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Post goes against the stop advertising-adhesive

The Post keep provides Swiss house unasked to write to the Advertising in their own right. Readers have reported that's why the editors of Tamedia. In the letters, the state advertises for operation, the customer is signed pattern to put were allowed to. But this is only possible, if the letter is not a sticker with the words "box no ads" or "Please stop emblazoned advertising".

The Post has for this case: In the advertising letter and a Sticker with the word "advertising OK". Thus, an existing can banner advertising be covered, it is said in the letter.

Post seeking sources of revenue

This campaign, many consumers are likely to be familiar to consumers. Since 2015, the Post always writes back to households to convince them, samples of goods such as bouillon cubes and Muesli packs to test. As the company confirmed on request, are planned for the current year two actions – despite ongoing criticism from customers, Consumer associations and national members of Parliament.

250'000 households will receive the advertising letter in the spring and in the autumn. Who decides these days for participation, April to June, each month a pattern.

With such letters will convince the Post your customers of promotional offers. Photo: PD

The Foundation for consumer protection, the approach of the yellow giant was observed to be critical. Because of the current campaign, the organization has already received several complaints from disgruntled consumers. In principle, the Post was doing nothing illegal and the advertising prohibitions respect of cases at the letter.

But: "customers need to know that the call of the Post contains a Trick," says Alex von Hettlingen, spokesman for the consumer protection. "Remove the consumer of the prohibition of glue, you put only samples but also a ton of other promotional writing."

This is the intention of the Post. The company intends to allocate as many of the households to their letter boxes accessible for advertising. Because the Post deserves to be on every infomercial presented with. New revenue sources are needed, because the traditional business is advised by letter post under pressure. Thus, the amount of letters decreases because of the digitalization for years.


With the possibility of samples to deliver profits the Post new Client, as stated by the company. Who these companies are customers, the Post with regard to the business secrets unanswered. Post spokesman François Furer speaks only of "consumer goods manufacturers". It's fitting that the Post carries out the action in the cities and larger towns, where there is a high density of shopping centres. Finally, the number of business customers of the Post want to sell their products.

Ironically, sets the Post your campaign, with goods and patterns with the blessing of the owner. In a question and answer session on the topic in the year 2016, the Federal Council answered as a representative of the Confederation: It was unaddressed advertising that do not belong to the basic supply. This business is for the Post an important sector of the economy and get the employment in the distribution, the infrastructure use and funding of the public Service contributions.

reply of the state government, Lisa Mazzone, Geneva national councillor of the Greens had demanded at the time. By this newspaper to the new action of the Post referred to, says the politician: "I do not share the opinion of the Federal Council."

It was compared to the population, it is not correct that the Post offering the only "advertising OK"glue and not "no advertising"Sticker. "We should begin from the principle that the people want no advertising, and not Vice versa," says Mazzone. You are considering, therefore, the Federal Council in this matter again. "Equally important, however, is that consumers Express their dissatisfaction, for example, directly at the Post office," adds Green.

A keckere possibility of consumer protection offers. Who sent the organization a Sticker in the Post, or a photo of it emailed, in return, receives a free "stop advertising"-glue.

(editing Tamedia)

Created: 01.04.2019, 16:16 PM

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