How companies respond in the face of the climate emergency?
What relationship have they with the investment funds that finance them?
In this second episode of Perspectives, we go to meet companies, who are the heart of the matter... but also investors.
For a few months, large groups and SMES in the image of Danone or of the Group of Rock have become businesses with "mission," specificity made possible by the Law Covenant may 2019. A way for leaders to give meaning to the commitment of their company, particularly in the face of the pressure of the short-term, and cost-effectiveness at any price.
launching new services more "green", recycling more, etc., companies respond to the new expectations of consumers, and in particular of the young generations. They are also creating business opportunities and new markets. A virtuous circle that allows them to continue to innovate, create jobs... while pursuing their molt.
But they also need to be accountable to their shareholders and investors, sometimes more concerned with their financial performance than their "switch to green". The margin of manoeuvre of the enterprises is required, even if the stakes extrafinancial (social relationships, environmental impact...) tend to be better taken into account in the quarterly results or annual.
In this episode, entrepreneurs and investors are addressing these dilemmas, the changes at work and the challenges that remain. Among them, Fanny Picard, founding the fund, Alter Equity, Tatiana Jama, entrepreneur, founder of Sista, Cécile Cabanis, chief financial officer of Danone, Bris Rocher, CEO of the Group Rock, Rodolphe Durand, professor at HEC, and Henri Lachmann, former CEO of Schneider Electric.