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One day the chief is all ears

The man, with a broad, bald head and glasses has his cell phone on the ear: "Basler insurance, welcome, my Name is Michael Müller." He is the Switzerland-chief of the Baloise , and sits this Morning in a conference room at the headquarters of the insurer. This will be his workplace for the entire day, from 8 to 17 o'clock. At this time Müller will do, especially with strangers, making phone calls, looking for the conversation with him.

The first caller is a student who is nearing completion. He talks with Miller about how he get into professional life could get in, what are the possibilities for the Baloise offer. Switzerland-in-chief refers to the Trainee program of his house for the College graduate: "I, myself, started here, too." At the end of the conversation, he gives the young man a tip: What the initial successes, especially incoming – no matter where and how, is to build a network with people you could contact for specific questions.

"Why don't you discuss your career plans with our CEO? 079 726 55 38." With pink posters in Basel, Bern and Zurich, Baloise had made on their Phone and also via Social Media platforms like Facebook and Linkedin, the message was spread.

Three dozen calls

The woman shows, is a well-Known via Social Media on the "open phone" been made aware. You want to know by Muller, the trick especially if you work at Basler insurer. The answer: "Be yourself and be open and curious to New things."

After the end of the interview, Muller recalls a number that was left on the answering machine. At the other end of the line is a younger man who is active in asset management. How he can professionally make a career, he wants to know. At the end of Müller's Name and phone number of the interlocutor noted, to pass it down to his staff managers.

their first Telephone campaign conducted by the Baloise in June. At that time, the Switzerland-chief received around 35 calls, more phone calls, he led in the connection with people that made themselves known only in the evening or the next day with him. "The surprisingly large response led us to go with the CEO Call for a second round," says Müller. Also this time will have until the end of the day, about three dozen interested parties reported.

Actually, the calls to follow now, and a Miller's return calls in close intervals. Including a Student who is at the Evaluate is again, "how is it with me more to go". Another caller wants to speak about career planning; its coordinates, directs Muller to the recruitment team. The same he does in the case of an IT-specialist, working for a young company.

"time Well spent"

From the number of dances, however, the managing Director of a Swiss IT company. He just wants to check whether the given number is actually the Switzerland-head of the Baloise decreases. It was an "exciting action", and he was now thinking to make something Similar on the legs.

Grab people to mobile phone, to the Supreme responsible for the domestic business your Trouble to get rid of, for example, via a refusal of an application or a settlement of claims? "No," says Müller, "so far, I had no such difficult and unpleasant conversations."

And the time effort is worth it – a day for the open phone and a further two days for the post-processing with call-backs and responses to requests on the online channels of the insurer? The answer comes promptly: "certainly, for me, is time well spent." What impress him, Miller, especially, was "the depth of studies and teaching to employ school leavers with their future and the world of work". It would also be "extremely valuable" to get direct feedback on how the Baloise as an employer is perceived.

In this context, the two phone are actions. They are embedded in a broader employers ' campaign, with the help of the Basler especially in younger people common conservative Image of the insurance want to correct. "As we are widely perceived, goes to the today's reality," says Müller. You could recognize the fact that the people who know the Baloise remained mostly loyal to the company. The insurer wants to put the campaign in the coming year.

Created: 12.11.2019, 09:01 PM

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