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New strategies for low-cost airlines: the Ryanair 2.0

landed Today 20 years ago for the first time a plane of the Irish airline Ryanair on the former military airfield at Frankfurt-Hahn. It was the beginning of a new Era – not only in German air traffic. Now Ryanair wants to ignite a further stage, and a "Amazon of the travel industry".

Germany price is ripe for a low-airline, had told the former Ryanair chief financial officer Michael Cawley in year 1998. In Germany, there is a need of well-priced flights: "The view that Germany is rich, is out of place", said Cawley. There are many areas with high unemployment, there is Eastern Germany. "There are 90 million people who are very critical consumers."

On 22. In April 1999, the Irish airline launched from Hahn airport in the Hunsrück, the connection to London-Stansted. Three times a day, you could fly from there to England. Alone, 300,000 passengers, the company transported from the Hunsrück in the area of London in the first year and a half.

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