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New offers: Stumbles Apple in the Amazon case?

Apple desperately seeks a way out of the iPhone, wants to establish itself as a service provider and runs directly into the arms of Amazon.

began The new year for Apple, with a shock: at the beginning of January, Apple shares experienced their worst day since 2013. After a sales warning the paper collapsed by almost ten percent to 142 dollars. The company thus lost within just one day almost $ 75 billion in stock market value.

Apple price, November 2018 to April 2019

However, in the past few months, has recovered the paper is gorgeous. With a current of about 200 dollars, the Comeback is truly impressive. Well understood by the market gradually, that Provide the Apple iPhones-business are entitled to warnings before Apple's demise exaggerated?

Disturbing iPhone Trend

The iPhone XS Max is Apple's current flagship

the fact is that iPhone owners now only every four years, an Upgrade in 2018, they moved on after three years to the next model. Experts expect a further decline in iPhone-paragraphs. It is a disturbing Trend for the company, which generates around 60 percent of its sales with the iPhone.

However, this development is now on the other hand, is truly not surprising. The responsible people in Cupertino know that the iPhone growth is finally. You want to place the emphasis in the future on the booming service sector.

Ambitious goal

as early as 2016, was announced by Apple CEO Tim Cook, was to double by 2020, sales in the division from 24 to 48 billion dollars per year. This goal could be reached, Apple may already be in 2019.

In the first quarter of the financial year 2018/19, the revenue of the Service division amounted to 10.9 billion dollars – an increase of 19 percent compared to the same period last year.

movies and games subscriptions as a bringer of salvation?

Recently, Apple has introduced a variety of new service-based offerings, to be held in the coming months to his new "Apple Music Service".

courtesy of Steven Spielberg: Apple TV+

So, Apple wants to make its Streaming subscription service "Apple TV" in the future, Netflix competition. Also, the game subscription Service "Apple Arcade" and the message service "Apple News+" to strengthen the Service division.

Out of the iPhone and into the Amazon trap?

With the new "Apple Card", which is offered in cooperation with Goldman Sachs and Mastercard, the group offers for the first time in your own credit card velvet Payback program. Here is the goal: make the company more independent from the iPhone.

Apple must be careful not to, that it is groping in his desperate search for Ways to get out of the iPhone case to the next case.

to run Because of all the wonderful Online services like App Store, Apple Music, and co., it requires huge amounts of server space. Server, which Apple has not in this magnitude. But Amazon.

Apple is an excellent Amazon customer

in fact, harks back to Apple for virtually all of its Cloud offerings on the servers of Amazon Web Services (AWS). According to research by CNBC Apple is already paying for it today an impressive 30 million dollars on Amazon per month!

Also in the near future Apple is likely to flow money to Amazon. So Apple should have already signed a few months ago, an agreement whereby over the next five years, at least 1.5 billion dollars on AWS will have to pay.

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