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Nestlé benefited from Chinese discount battle

The Chinese Amazon-rival Alibaba has implemented the highest sales day in Online trading to 38.4 billion dollars. Among the biggest winners at the annual discou

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Nestlé benefited from Chinese discount battle

The Chinese Amazon-rival Alibaba has implemented the highest sales day in Online trading to 38.4 billion dollars. Among the biggest winners at the annual discount battle at the so-called "Singles Day" L'Oreal and Nestle, as the Internet giant shows.

The most common Import products were food supplements, informed the Management on Tuesday. But also Make-up and diapers were in demand in bulk. Overall, it was achieved on Monday with 299 marks, more than 100 million Yuan (about 14 million Swiss francs) in sales.

the Smartphone manufacturers, Apple and Huawei, as well as the French luxury group LVMH owned luxury brand Givenchy, household appliances provider, Dyson and Philips, as well as the sports brands Nike and Under Armour included.

The daily sales of Alibaba, in the eleven years ago, proclaimed Shopping Event, thus exceeding the total revenue of the Internet business of Amazon in the entire last quarter. With a growth rate of 26 percent, the growth was weaker than in the previous years.

analysts had however, expected to the part with lower growth rates and were satisfied. The weaker economic growth in the people's Republic have led to a lot of Chinese people were postponing purchases in order to benefit from the discounts on the "Singles Day". In addition, the event was advertised this year is particularly strong, and a focus has been placed on consumers outside of the Mega-cities. (sda)

Created: 12.11.2019, 12:51 PM

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