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Naf Naf recovery by its supplier of a franco-Turkish

The claw Naf Naf is passed under the flag of franco-Turkish. The group SY Corporate has achieved this Friday the resumption of this brand to apparel, which flourished in the 1980s and 1990s. It was these last few months in great financial difficulty, weakened by the crisis of the "yellow vests", then the strikes, and dropped by its shareholder, the chinese The Chapel. SY corporate was in competition with the group Beaumanoir, is also a candidate for the recovery of more than 300 stores in The covered market. The franco-Turkish proposed to resume 944 employees on 1170, and 125 stores on 160 owned, as well as the entire 75 shops affiliated.

read also : numerous bankruptcies of companies, expected by the end of the year

This offer was supported before the deliberation of the court by the current direction of the sign, which remains in place. "I welcome the deliberate with relief while being sad for the employees who are not included today, reacted Luc Mory, CEO of Naf Naf in a press release. The offer made by SY Corporate France was the "best evaluated bid" from a social point of view and financial. [...] Naf Naf is finally with SY Corporate France, a shareholder who allows us to envisage the future with serenity. Naf Naf will be a new impetus for its development."

The brand has not remained idly in recent years. "Naf Naf has reworked its brand, writes Martin Crépy, partner at EY. They have a modern style, try to get back to the codes of the competitors are more upscale, while remaining affordable. The real problem of Naf Naf is that they need liquidity to accelerate their development."

The brand of clothing is now in the hands of one of its suppliers for nearly thirty years. Today, the orders of Naf Naf represent about a third of the activity of SY corporate, according to Naf Naf. The textile manufacturer is based in France, Tunisia and Turkey. "The addition of Naf Naf in her breast, gives him control of the whole chain from design to distribution of products, agility and efficiency to better meet the expectations of the clients of Naf Naf", explains a news release issued Friday.

read also : France is preparing for a wave of layoffs and bankruptcies unprecedented

The redemption of Naf Naf is not his first foray into the world of distribution. SY corporate has already bought the brand Sinequanone last year. The addition of Naf Naf to its portfolio will enable it to realize synergies... and to ensure the sustainability of one of its major customers.

The editorial team conseillePolémiques around the recovery of an Orchestra PrémamanDe numerous bankruptcies of companies, expected by the end of the year1 commentaireHistorien Island 19/06/2020 16:45

Nothing new under the sun ! a
well-known Technique of business :
We purchased the assets for a pittance, and the creditors will sit on their unpaid bills. Remember, the f Brothers Willot and Lurking. LOL ! This is what is called "Universalism Republican" so dear to France ?

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