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Mobility : One App for many trips

An App for Everything. The wish for many travelers. But who drives in Hamburg with the Bus to the train station, there the ICE train to Munich is rising, and then with the U-Bahn and car-sharing to your destination, you have the same download four applications. A mobility App, route planning, reservation and payment nationwide organization. Annoying and awkward, can find many.

But there is movement in the market. With Jelbi the Berliner Verkehrsbetriebe (BVG) have recently introduced a Smartphone App that aims to combine different services. In Germany, transport companies working on similar solutions – from fear of a technology company. Also, the EU makes pressure.

Who opens the Jelbi App, the display the summer with a variety of travel options, including estimated duration and price, so the promise of the LPP. First of all, the regular rates of the provider are to apply.

the project was able to win the BVG, a whole range of partners, including the E-Scooter Sharing Emmy, the Berlin-based car service Start-up smart Shuttle and the Dutch rental bike provider donkey Republic, Jump Bike, and Lime Bike from the USA, as well as Taxi Berlin. Once you are approved on German streets, that they also may be electrical scooters. In total, had reported more than 25 interested parties, informed the BVG.

for a Long time such covenants were considered to be impossible. The concern of the individual companies to lose their customers and their data to the competition. But this is changing. The partner companies hope to gain by integrating into a "mobility marketplace" new customers. "Through the partnership with BVG, we increase the visibility for our Ride-Pooling Service," for example, in the case of smart Shuttle. "So we can appeal directly to people who like to multimodal travel and open to new forms of Mobility."

it is striking that only the smaller providers are part of the new offer. The big corporations, Daimler (Car-2-Go) and BMW (Drive-Now), which act since last Friday under a roof, not make. Also, the E-scooter Sharing Coup, behind the technology company, Bosch is missing, also in Berlin, active U.S. car service Uber.

car manufacturers are working on their own solutions

One of the reasons could be that the car manufacturers are working on their own solutions. So Moovel in Hamburg, in cooperation with the Hamburger Verkehrsverbund (HVV), a similar platform. Since the App from the house of Daimler comes, there are mostly deals from the of the group's subsidiaries bundled in, for example, My Taxi and Car-2-Go, but also a bike-sharing providers. In Stuttgart, Karlsruhe and Aschaffenburg, Germany, Moovel is also working with the local transport companies.

efforts such as the BVG, and Moovel, there are already longer. As of 2012, the Deutsche Bahn with their mobility portal Qixxit, a journey planning door-to-allowed to-door. The DB-spin-off changed its business model in 2017, however, and since then has concentrated on the travel planning for the long haul. Via the Portal customers can today Bus, train and flight connections to compare and directly book. As one of the reasons CEO Stefan waiter was called at the time, the high technical effort.

technology and data management see also Oliver Wolff, managing Director of the Association of German transport companies (VDV) as one of the biggest hurdles on the way to develop a nationwide App for the public transport: "In Germany there are hundreds of various transport associations and companies are in terms of digitization varies widely," says Wolff. In order to bring them up to the same level, launched the Association's 2015 project.

Under the name "Mobility Inside" is about to start, the VDV in the summer, a first pilot of a platform, on the existing mobility market places such as: Jelbi to each other and linked to bundled. In addition, transport companies have no own platform to be able to, in the framework of the project, developed App.

The goal of the Federal Ministry of transport funded project: travellers a door-to-door to enable door-planning and ticket booking, beyond the boundaries of the Federal States. For the trip from Hamburg to Munich, Bus, ICE, U-Bahn and car sharing-the car is only a booking and payment would then be necessary.

The EU threatens to open the sales for third-party providers, such as Google

the efforts of The transport companies have a reason. Time is of the essence. It does not work to develop a cross-industry solution that threatens the EU to open up the sales for third-party providers such as Google. For the public TRANSPORT provider is a horror scenario: you are risking in this case, your role as a full-service provider in the field of mobility and the distribution of monopoly to technology, to lose company, warns VDV managing Director Wolff: "The industry as a reliable Partner of the customer must not be to 'wage coachman' degraded," says he.

Who the race for the emerging billion-dollar market for new mobility makes deals, according to a study by the consulting firm Oliver Wyman, however, is still completely open. To run your own platform for success, was a high level of commitment necessary, commented Joris D'Incà, a Partner at Oliver Wyman and author of the 2018 study published in "Mobility 2040: The Quest for a Smart Mobility".

"It is important to put everything on one card – even if you have to jump over his shadow." This meant that a web-App recommend a bus service, if this is cheaper and faster. "Only those who have the courage to cannibalize itself, can win in the new market," says the Advisor, is the new alliances across sector boundaries is expected to: "A compelling product diversity, coupled with the direct access to customers will get no provider alone."

An unusual Alliance was recently announced in France. In nice, has been done, the local public TRANSPORT provider with Uber. The U.S. car service takes over at night, the rides to the outskirts, if there are no buses and trains more. In Germany, the project is eyed critically. In Germany the reservations about the "data octopus" from the United States are large.

Fixed: money no one deserves to be in this area at the moment. This is not, however, for the time being the goal, said BVG-chief financial officer Henrik Haenecke in the Jelbi-presentation in Berlin. "The focus of the Try."

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New BVG-App "Jelbi" to Berliners facilitate the departure from car

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