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Migros-President on the hot chair

shopping tourism, competition with Aldi and Lidl, to high costs: The leading retailer of Switzerland, the Migros group, has a lot of problems. At the weekend, another joined the obvious: Between the leadership of the Migros-genossenschafts-Bund (MGB), and the base, represented by the delegates of the ten co-operatives, runs a deep crack.

Because with the large majority of the delegates voted with Ursula Nold a new President at the helm of the 23-member Board of Directors of the Migros-genossenschafts-Bund, which did not want to have the leadership team of the MGB. These had want to lift the former Head of passenger traffic of the SBB, Jeannine Pilloud, on the shield. That failed with a crash.

Video: Ursula Nold to the new Migros-President elected The chiefs had hoped they would withdraw their candidacy: Ursula Nold after the election to Migros-President. Video: SDA

Nold called on the weekend to finish the series. The Transformation of the Migros successful only "if we all pull in the same direction. This will be my task," she told the "SonntagsBlick".

A time should you get out of it. Because tomorrow, Tuesday, Migros is present to pay their year. And not be good. According to the "Sunday paper" is the operating profit in the year 2018 on the decline.

income has been falling for years

Since 2014, the profit of Migros knows only one direction: downwards. Duration rival Coop has adversity with the same Market to contend with, clearly it comes but better. In 2017, the Coop reported for the first time, a higher pre-tax income as the top dog Migros. "The profit must rise", therefore, called the new Migros-chief Fabrice from Zumbrunnen at last year's media conference. And put a savings plan, including staff reductions.

The Migros is at a crossroads. And after the election of Ursula Nold observers question whether it will hold, thanks to their excellent contacts in the Migros universe the operational chief Zumbrunnen back to painful reforms. Or whether it occurs as a structural promoter.

in view of your career Nold clings to the Image of the guardian of the "Migros-identity". "The cooperative structure allows it to decide on measures, and this top-down enforce like in other companies," she said.

image to enlarge

Nold, the former teacher, started her career at the orange giant, in 1996, in the Aare cooperative Council. Since 2008 until to the top of the administrative Council, she has headed the Assembly of delegates. Thanks to this post it is very well-connected with the base, which should also explain to their significant election victory on the weekend for the Bureau of the Board of Directors, called at the Migros only "administrative".

in your Main job, the 49-Year-old works as a lecturer and offer the person responsible for the area management and system development at the Institute for continuing education and media education of the Pädagogische Hochschule Bern. In addition, she is a Member of the education company WKS KV of education and holds other management and Board of Trustees mandates, educational and cultural institutions.

six years Ago, she made her management diploma at the University of St. Gallen, where she wrote a case study on the management structure of the MGB. It is considered to be a team player, which is described as "warm", but also "very ambitious". As your power base, the smaller Migros cooperatives apply, such as, for example, those in the Ticino.

Coop is slimmer

The cooperatives, a local anchor to secure the Migros. But the price for this are complex structures that drive the costs. Zumbrunnen want to crop with his project Puma, the autonomy of the ten regional cooperatives. However, they have reservations against strong changes in the area of logistics, where the biggest saving potential lies dormant.

competitors Coop has already solved the Problem almost twenty years ago and the regional cooperatives to a large unit. Hard to imagine that the new President would have for such a radical project.

Also Non-Food area is a construction site

According to his own statement Nold foresees great potential in the digitisation and the Online - and offline distribution channels. But it is precisely the need for a closer collaboration with IT and logistics.

A construction site is also of the Non-Food area-which includes the daughters of Ex Libris and Globus, Migros in the Department of Commerce, has settled. Especially in this business, the sales migrate to online competitors.

In quieter times, the Public, the question of who is Migros, the President gave scant attention. That Nold is now more in the spotlight, is not only due to the fact that she is the first woman in the Post.

(editing Tamedia)

Created: 24.03.2019, 22:11 PM

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