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Luxury brands give the watch one last Chance

Oh, and noise could carry out the organizers at the end of March, this year's edition of the Baselworld . The climb-down of the major watch manufacturers such as Swatch Group and Corum fell, the leading international trade fair for watches, clocks and jewellery in a crisis. Especially small exhibitors stayed away because of the lack of a knock-on effect of absent-renowned brands to the occasion. The number of visitors broke through to 2017 one-fifth.

on the last day of the fair came the question, therefore, whether the Baselworld takes place in the coming year. The subject received this spring, a new impetus by further bad news. In mid-April, the pilots brand Breitling announced his intention to refrain from participating in the Baselworld at the end of may 2020.

Nevertheless, fair spokesman Mathias Menzel says: "nothing speaks against a further edition of the watch fair next year." The final decision of the new fair Director, Michel Loris-Melikoff but only in the summer. The editorial team at Tamedia white: The acquisition has begun. The Baselworld show will present to the exhibitors and their offerings, for example, for the stand rental.

The watch brands, review the quotes and try to bargain, if they deem it necessary. Scene insiders say, this was one of the delicate phases. The case of the Swatch Group have shown that large exhibitors shy away from today, to make short-term pull back, if they were unhappy.

Zenith, Hublot & Co

For Confidence in Basel, the commitment of the watch brands of the French luxury goods group LVMH: Tag Heuer, Zenith and Hublot makes have confirmed the end of April, your participation for 2020, officially. "This gives us great security," says fair spokesman Menzel.

As with LVMH a fourth audience of the Baselworld magnetic loyalty. Also Rolex, Chopard and Patek Philippe. Rolex watch has and even, the exhibition to expand. The watch brand with the crown Logo for the first time presents its second brand Tudor to a Stand of its own.

"We have taken into account that Baselworld is going through a difficult Phase of the crisis by our departure would exacerbate."Zenith-Chef Julien Tornare

With the decision in favour of the Baselworld LVMH played tip the scales. Industry observers suggest that a withdrawal of the French would have meant the premature From the watch fair. Zenith-Chef Julien Tornare acknowledges that the involuntary role of the arbitrator have played on the Considerations to be made. It remained first and foremost in the interest of the brands, he said the Western Swiss newspaper "Le Temps".

"We have, however, taken into account also, that the Baselworld is going through a difficult Phase, and that crisis is our departure would exacerbate." LVMH didn't want to give the watch a Chance. Tornare sitting for the group in the exhibitors ' Committee of the Baselworld.

brand chiefs at odds

according to reports, all of the brand heads of LVMH, but were not to take part again at Baselworld. At least, Bulgari CEO Jean-Christophe Babin had been thinking in an Interview with Swiss business magazine "Bilan" in this statement is to return the watch to the back. A power word from Stéphane Bianchi, chief of LVMH's watches division, is said to have brought the brand Manager on line. As it is, wants to Bianchi, in turn, strengthen the cohesion of the watch area.

The commitment of LVMH means for the trade show , however, only a short breather. The French will pull in the coming year, the balance sheet and decide whether or not you are starting in 2021. The determining factor will be how convincing a fair Director, Loris-Melikoff, in implementing the announced modernization of the Baselworld.

in the Future, there are more stages, the communication through social media should be expanded and new digital services offered. The exhibition aims to support especially the smaller exhibitors in terms of Marketing, and the e-Concierge for flights, Hotels, Restaurants or Meetings and can be arranged can be reserved.

shareholders distrust to the Board of Directors

The turmoil of the Baselworld trade fair operator of MCH Group. At the annual General meeting 12.05 per cent of the shareholders have denied to the Board of Directors and of the Executive Committee, the Decharge – a sign of mistrust.

politically MCH device under pressure. The loss in the past fiscal year, and additional depreciation, called in Basel-city, the green liberals to the Plan. The Canton and the local taxpayers are responsible for a third of the MCH. The Parliament David wuest-Rudin called a procedural request to the cantonal government, their strategy to disclose.

Among other things, wanted to wuest-Rudin know whether Basel-Stadt wants to pull out of the MCH Group. In response, the Canton government considers that to the participation.

(editing Tamedia)

Created: 16.05.2019, 15:45 PM

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