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Linus Larsson: Five questions for techvärlden 2019

The past year was in many ways disastrous for the world's major technology companies. Most evident was the impact with the Facebook – with scandals, heavy-duty dropouts, dataläckor and collapsing morale. But the setback has hit more, with a hearty dip, both in reputation and in price. Apple, Amazon, Facebook and Google have all had a really down in the dumps autumn on the stock exchange. Now – new year. Here are five questions prior to 2019.

What symbolizes Facebook's 2018 best? I have two options: Either any one of the myriad fat the headlines about scandals. Or a pressed Mark Zuckerberg, who apologize for the Cambridge Analytica or any other jätteskandal in the public hearings.

But the big question is unanswered: Should Facebook be subject to new, tighter regulation? So far, the hearings that Facebookchefer have sweated through most become spectacle where politicians have got a chance to profile itself as critical. The european authorities have admittedly demanded that Facebook should pay a penalty, but the amounts have been so low that they may be seen as symbolic. If not skandalåret 2018 is enough to warrant closer supervision of Facebook, it is difficult to see what would be needed.

The american internethandelsjätten Amazon has no presence in the Swedish market. Photo: MANJUNATH KIRAN/TT

All indications are that Amazon is gearing up for a belated entrance on the Swedish market. When it happens, learn nothing be the same in e-commerce. Admittedly, our local players had to grow strong in the sheltered workshop while Amazon focused on larger markets. But if they think they can live on old merits they deceive themselves. Mean Amazon seriously with a foray here and they will get it hot on the ears. Particularly in the US, you lose almost count on how many markets the company has turned up and down, from the books through the server location for the fresh vegetables. Amazon is a near-ostoppbart machinery that grinds down most things in its path. There is no reason to believe that Sweden would be an exception.

Late in november forced the hotel chain Marriott to confirm that someone had hacked its booking system, and will over personal data from a staggering 500 million people. The intrusion had been going on since the 2014. Yet it was only one in a series of dataläckor the last few years, which includes tens or even hundreds of millions of people.

the Question is whether such megaläckor will continue in 2019. It should be quite blue-eyed to safely answer no to this question, but it is in any case a development which we should take seriously: Legislation, the european data protection regulation GDPR, can make it significantly costly to journey. When Facebook last autumn, the leaked data from tens of millions of accounts. A myndighetsutredning started in Ireland, where Facebook's regional office is located. Maxböter: sek 14 billion.

Isabelle Olsson , lead designer on Google. Photo: Jeff Chiu/AP

as with computers and mobiles is becoming standardized commodities increases the suppliers ' desperation. The need to upgrade is reduced when all the less different a model year from the previous one. It is against this background that one should see the previous attempts with smartklockor, Apple Watch, and now the latest röstassistenter like Amazon Echo and Google Home.

It is not long since Google Home began to talk and understand English, so they are still the charm of novelty. But in 2019, we learn to notice if the voice-activated assistants have a natural role as a wise helper, encyclopedia, and personal organizer. Or if they end up as glorified äggklockor.

The first 5G networks are already up and running. On a small scale, but still running. And in 2019, we learn to see the first 5G-phones on the market. However, it is doubtful if there will be any rush – but it should not be misunderstood as that 5G will not play any role. It is just there to speed mobiluppkopplingar is not the most important. 5G will be more about linking up absurd amounts of sensors, machines and control instruments built into everything from home appliances to the fan system, and highways. In addition, with radical rappers response time than today's mobile networks, important for self-driven cars and some industrial robots.

the 5G will play a role, but perhaps not in the first instance as the argument at the next mobilköp.

Update: In an earlier version of the text was the formulation of future leaks with unintended meaning. The is corrected.

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