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Interview to Facebook: You know actually, everything about the user

Why data is so valuable to Facebook? And how to check that the new requirements be met? At tagesschau24 Federal cartel office President Mundt, what will change in the future, explains.

collect data with Facebook - and that sounds to many, first to a case for privacy. The President of the Federal cartel office, Andreas Mundt, stated in an Interview with tagesschau24, why his authority has now dealt with the topic. "The users of these services, paid in the end with the data that he leaves behind." The access to these data is, therefore, an "enormously important market factor is" what am since last year, also in the German antitrust law. The Bundeskartellamt had to assess this factor, therefore if it's consider market power.

The data to leave the network behind, would be supplied to a single user account, declared Mundt: gender, places of residence, relationship to the tastes and preferences. "At the end of the allows the company, in fact, a relatively accurate Profiling of its users. You know everything about the user." Because this data for the company were important, the targeted advertising want to operate, could Facebook make you to ultimately money.

Andreas Mundt, President of Bundeskartellamt, the limitation of the data collection of facebook
tagesschau24 15:00, 07.02.2019

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