On the second half of march, the starting point of the containment, the French are connected to the Internet on average 2 hrs 50 per day, or 36% more than the previous year. This trend is further accentuated in April, reveals Médiamétrie : the connection time average is increased to 3 hours per day, or 46% more than in April 2019.
The news sites have benefited greatly from the containment, with a daily audience in an average increase of 31%, according to Médiamétrie. France Info is way out in the lead with 4.7 million unique visitors daily in April, up from 3 million in February and 4.2 million in march. Follow BFMTV (3,86 million unique visitors per day), The World (3,81 million), Le Figaro (3.7 million), Ouest - France (3.3 million) and 20 Minutes ($3 million).
But the other big winners are social networks and their messaging. WhatsApp, which is used for keeping in touch with family, friends and colleagues, knows a path blazing with the pandemic. In February, the application was used each day by $ 10.9 million French. In march, with the confinement she is suddenly increased to 13.7 million users. And in April, 16.8 million French connected on a daily basis on the group's e-mail Facebook. The use has therefore jumped by more than 50% in two months. It will be necessary to observe if these habits will stick with the déconfinement and the end of restrictions of movement.2 million daily users in addition to Instagram and Snapchat
The social network Facebook, which, according to the measure of Médiamétrie, also includes the messaging Messenger, also increased in April, but to a lesser extent. The daily users of Facebook increased from 27.3 million French in February to $ 31.9 million in April, a gain of 4.6 million users.
Still in the galaxy, Facebook, Instagram is also growing. Users confined did not have a lot of photos, stylized and inspiring to share with their subscribers. But the application has seen the dissemination of live video to be worn by influencers and celebrities, who saw in it a way to keep in touch with their fans. This explains the gain of 2 million daily users in France in February and April, with 13 million internet users. The progression is similar to Snapchat (15 million unique visitors per day), which is used by a younger audience.
More centered on the news in real time, the social network Twitter has almost gained 1 million users daily with the containment, to 5.2 million users logged in every day. The video platform YouTube, already ultrapopulaire, did even better. Its daily visitors are now 22.1 million, compared to $ 17.8 million in February. An increase of $ 4.3 million of the faithful.
The "top 50" of Médiamétrie of the most visited sites in April reflects other changes in the use of French. The website of the minister of the Interior, became then essential to manage certificates of outputs, ranks 34th with 1.9 million unique visitors per day. Almost as much as the site of the hypermarket Leclerc, worn by commands in the drive (1.88 million). In another sign of the progression of e-commerce, Fnac has gained 2 million daily visitors (1.4 million) between February and April. Amazon on the other hand treading water, but remains ultradominant with 6.1 million unique visitors per day in April.