Ikea apologises for New Zealand-miss

In an email to the BBC, writes the company: ”Ikea is responsible to ensure the right and suitable designs on all our products. We can see that the process has failed with respect to the product Björksta map of the world. We regret the mistake and apologize. We will take the necessary steps and the product is phased out of our stores.”

in the range, and tavelserien Björksta are available with many different motifs, but the combination has in a cases excluded New Zealand. The mistake is not unheard of and the web forum Reddit, where a user drew the attention of the fadäsen, have your own thread on the topic, ”Maps without NZ”.

Last year, there was the problem in the campaign #getNZonthemap with the actor Rhys Darby, and prime minister, Jacinda Arden in the lead. The new zealanders sent out blatant examples from, among others, the prestigious natural history museum in Washington, textbooks, and even then on a different inredningsprodukt from Ikea, which announced in december that it intends to open several retail stores in New Zealand.

the Mistake is innocent and the upset is partly for fun, but there are corresponding kartfel that causes the more sincere indignation. The main example is Taiwan, which now and then be omitted from the Kinakartor that in the last year on a T-shirt from the Gap, whereupon the clothing chain had to ask Beijing to apologize.