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H&M has now introduced a threshold for when online shoppers are offered free shipping. In Germany must a customer shop for at least € 25 to avoid shipping, and in Sweden is the minimum limit set to 200 sek.
that is connected to the H&M Member, former H&M Club, still get free delivery on all purchases given to a particular score is reached.
the Introduction of thresholds for free shipping are in line with what H&M previously talked about. In connection with the rapportpresentationen at the end of march, said ceo Karl-Johan Persson that more information would come ”very soon”.
H&M's customer loyalty programmes, H&M Club had at the end of march to come up with 35 million members. The rapidly growing customer club, where all members were offered free shipping and free returns, started to chip away at the H&M's margin in the edge and have now been a change made.
which previously had the H&M Club has now been updated to the new concept H&M Member. Free returns still offered, but a limit has been introduced on the free shipping.
On the online markets, Germany, the Uk and Sweden, the limit is between 200 and 260 Swedish crowns, at Tuesday's exchange rates. Shipping fee for purchases below the threshold is adjusted between 40 and 52 sek.
can collect points and thereby become so-called Plus-member. For these, it is free shipping without limit.
”When you come up in the 5,000 points is the free shipping on all purchases. You can get points in more ways than to trade, for example, through a variety of activities such as rate & review where the customer can rate and review their online purchases. In the fall, they will also be able to gain points by making sustainable choices,” writes H&M's head of media relations Camilla Emilsson Falk in an email to the News agency Directly.
