H&M and cultmerk Eytys bring together a unisex collection

Style The Swedish fashion chain H&M picks up early next year with a clothing and accessoirecollectie in cooperation with that other Swedish brand Eytys. The line will include shoes, clothes and accessories for adults and a small selection for children.

“With this collaboration we hope the H&M customer to get acquainted with our design philosophy with simple designs that are both wearable for men and women. The collection revolves around proportions, with many loose silhouettes and sturdy, and architectural shoes. This is our idea of a ‘general’ look, with the aim of making people their self-confidence and integrity to give an extra boost,” said Max Schiller of Eytys about the collaboration.

The collection includes sneakers, shoes and boots in leather, suede and cotton. They all have that distinctive sole where Eytys, as is well known. In addition, there are also jackets, tops, trousers and jeans in the line and some accessories such as belts and bags. Snake print and shiny nepleder are the 2 most notable materials that were used, in addition, we see more subdued colors like khaki, dark blue, black and white back, with the exception of a few pieces in yellow.

The collection will be on show from 24 January 2019 are for sale in selected branches of the fashion chain and online.