Google wants to lure gamers to the cloud

video Games are a lucrative business with over $ 130 billion in sales in the year, to estimate the market researchers from IHS Markit. the Google wants to cut off a little piece. The Internet giant launched today, play Tuesday the Service Stadia with tens of popular video, including songs such as "Assassin's Creed Odyssey" and "Just Dance 2020" by Ubisoft. Stadia launches in 14 countries – Switzerland is not here yet.

In its sights, Google has place deer such as Sony , Microsoft and Nintendo , who dominated with their game consoles, Playstation, Xbox and Switch a long time in video gaming. The want to change Google. Who plays with Stadia, needs no console, no PC more: The data for the Games to come over the Internet directly from one of the data centers of Google. In the industry jargon, the Cloud Gaming or the coin is Gaming in the cloud is called.

The growth of online games that run on mobile devices such as Smartphones or Tablets, attracts Google. Mobile Gaming has grown to a Size of 60 billion dollars a year, and is far larger than the area of game consoles and computer games, with 34 billion dollars annually.

The potential is estimated in studies to the world around 2.1 billion users. Compared to this, is the audience of the consoles from Sony, Microsoft, and Nintendo, with 200 to 250 million demanding gamers according to Microsoft, is much smaller. This business remains lucrative, but the next surge in growth elsewhere is expected to: market experts expect that Gaming in the cloud ascends in five to ten years to become the largest sales channel for video games.

pace is almost everything

The project involves technical risks. Speed is the biggest hurdle. Because Google wants to. in the video repeat some of what made Netflix for movies and series: content must not be downloaded but can be streamed – they flow via the Internet from the data center to virtually live on the devices of the customers play

for this To work, it needs a lot of speed. For Videogames in HD quality, a transmission rate of 20 megabits per second, rich Google told the "Financial Times". Google is aiming to but the higher picture quality of 4K, which requires 30 megabits per second. And what it depends on, among other things, whether specifically for the Google-developed graphics processors bring the required speed in the flow of the game. And whether or not the compression of content in the game is so good that you need significantly less bandwidth.

Sony is likely to want to spread "Fortnite" is hardly about Google.

critics fear that the Internet and streaming Games of Google stuttering or freezing as in the case of services such as Netflix. Your Argument: Up specially outside of urban centers, the lion's share of the population over a really fast Internet to have going to rich in a decade elapsed – provided that the transition to the data-hungry applications the use of a wireless standard 5G push put mobile in the future to less resistance than in the past.

Frankly, the extent of Google's leading manufacturers of video Games such as Electronic Arts or Ubisoft for this can win to make their content available. Sony, for example, has stopped the Service for games from the cloud, and Microsoft teamed up. Sony is likely to want to spread songs, such as "Fortnite" in the future, hardly about Google. This is also true for Microsoft, which has similarly potent data centers such as Google. Perhaps Google comes with Nintendo in the business.

mistrust

This business has Similarities with the movie playing. Sony, Microsoft, Nintendo, and pure game manufacturers such as Ubisoft entertain elaborate design studios with hundreds of specialists. All of them are very not check carefully, whether a cooperation with Google will hurt you in the long term than good.

The Apple , recently went into business with online play, is likely to get the distrust of the game manufacturer to feel, should want to launch the manufacturer of iPhone and iPad Gaming from the cloud. Completely covered with Amazon on the subject of holds, although the world is placed in the largest Internet retailer with the fastest data centers in the industry.

Created: 18.11.2019, 22:31 PM