opening a private browsing window in a web browser may suggest to its user that it is in the shelter of all the glances. But this doesn't stop the internet sites he visits, to track its activity, and Google to sell targeted ads thanks to these data. A deception, according to a group of lawyers who filed a collective complaint in the California and request repair to the company.
The plaintifs accuse Google of tricking users who wish to keep their browsing data, using services like Google Analytics and Google Ad Manager to detect the sites they visit, which "informs Google about the relationships of the user, his hobbies, his habits of consumption and the things that are most intimate that it online research".millions of users
millions Of users would be affected according to the authors of the complaint, which asked for $ 5,000 dollars of repair for each of them. Google, which derives 80% of its turnover on advertising, might as well be required to pay 5 billion dollars, at a minimum.
"We will clearly indicate the opening of a window private browsing that websites might be able to collect information about your online activity," said a spokesperson from Google to Reuters. In fact, a message at the opening of a window incognito warns that the user activity remains visible for the web sites you have visited, the managers of the network used, as well as by the access provider to the Internet. In fact, the incognito mode does not hide the navigation data to the users of the device used to access the Internet, whether it be a computer or a smartphone.- Chrome
But the plaintifs argued that the indiscriminate in which Google collects the personal data of users who navigate on the Internet puts the business in a door-to-false vis-à-vis the laws that govern these practices in California.
The trial comes as the european Union opens a new offensive to regulate the GAFA, who monopolize an ever-larger share of the digital economy. Last year, Europe imposed a record fine of 50 million euros to Google for having failed to fulfil its obligations in the framework of the general Regulation on data protection. A text similar to, but less restrictive, has been adopted in California in January.The editorial team conseilleLes internet users may protect their privacy"With social networking, everyone has become the supervisor of the other"How to surf the Internet without being pistéSujetsAlphabetGoogleMode incognitoClass actionAucun comment
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