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Google restricts targeted placement of advertising

After the stop political Ads on Twitter, the Google group, restricts the opportunities for the targeted placement of election advertising. Individual user groups can be addressed only to the three characteristics.

These are age, gender, and postal code are stated, such as Google in a blog entry on Wednesday night. At the same time, to stay still, however, possible to switch the Display to individual search words, such as, for example, "economy", it said. In another important step, Google stressed that false information Tiessen in any advertising is against the rules of the platform verse - even when it comes to politics. This concerns, for example, manipulated the media, such as Videos.

Facebook had raised in the USA, most recently fierce debate with the announcement, also demonstrably incorrect contributions of politicians on the platform, in order not to intervene in the political process. Messages of politicians will not be submitted to the independent Factchecking-partners in the Online network.

Earn of range

Google said that the Internet group will assume, only in rare cases, in the case of political advertising, to intervene - "but we will do that in the case of clear violations continue". Twitter is meanwhile, as of Thursday, meanwhile, no political messages more than advertisements. Reach for it has to be earned and not bought, said Twitter CEO Jack Dorsey to notice.

In the case of Google 12 the new rules in the UK - where the. December will be implemented with the election of a new Parliament within a week. Until the end of the year you should apply in the EU and in the Rest of the world at the 6. January, 2020.

The financial service Bloomberg reported that Google will block political Ads also have the opportunity to own contact lists for targeting of users to upload. This is regarded as an important tool for companies and parties to make them already known to the people on the platform find. Facebook offers its advertisers a similar function. (sda)

Created: 21.11.2019, 03:56 PM

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