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Google buys Fitness company Fitbit for two billion dollars

The fitness-band-pioneer Fitbit is a part of Google. The Internet giant wants to grow with Fitbit and the ailing company in the fierce competition, strengthen the back.

Google paid for the Fitbit to 7.35 US dollars per share. So Fitbit will be assessed in total, with well over two billion dollars, the two companies said on Friday. The stock market Fitbit went in the year 2015, with an issue price of $ 20 per share - in the meantime the price had fallen up to the mark of $ 3.

With the resources and the platform by going to Google Fitbit can use quick innovations to bring out, said co-founder and boss James Park. The data from Fitbit would not be used for the placement of Google Ads, it was said. At the same time, there was no promise to store data separately, as it did in the case of the Adoption of the Smart home specialists Nest by Google.

't stand a Chance against Apple Watch

The business of Fitbit ran last bumpy, because the pioneer of two sides was taken in the pliers. In the lucrative market of Computer watches, the company from San Francisco could not compete with the Apple Watch.

on the cheap Fitness bands, which count steps and calories burned, digging Chinese rivals such as Xiaomi and Huawei, the industry pioneer Fitbit the water. In the second quarter, the Fitbit recorded a loss of nearly 36 million dollars in sales of 313.6 million dollars.

Google is developing specifically on Computer-watch-oriented operating system Wear OS. It is derived from the Android System dominates the Smartphone market. In the case of Computer watches, the Android camp could not catch up with, but so far, the Apple Watch, although devices from different manufacturers on the market. In the beginning of the week, there had been reports of an offer to buy Google for Fitbit. (Dec/sda)

Created: 01.11.2019, 21:35 PM

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