Max Hägler is a Department editor at Business. Born in Munich, studied political science there. While the civil service structure of a publishing GmbH. For the election to the Bundestag 2005 he began to report as a country correspondent for the "taz" from Bavaria. Since the summer of 2008, he is in the süddeutsche Zeitung: as a Bayern correspondent in Regensburg, and later as a business correspondent for Baden-Württemberg.on Twitter, a E-Mail Angelika Slavik
send Born in Vienna, began as a freelance journalist for the daily newspaper The Standard, later editor of the business magazine Format. Since 2007, the süddeutsche Zeitung, most recently in the marketing Department mainly deals with the intersections of economy, society and pop culture. Since the beginning of 2015 economic correspondent in Hamburg.on Twitter, send an E-Mail
of Course, you might think that a car manufacturer produces, first and foremost, cars. But this is a misunderstanding, at least when it comes to Volkswagen. This group is, first and foremost, always, the question is, who has just been in a bad mood. And what you can do about it. Only then can you go back to the thing with the cars.
Currently, Bernd Osterloh, in a bad mood. You know, because he's on the weekend, the Braunschweiger Zeitung has to know that he was very dissatisfied with how things are at Volkswagen. And that he would call the consequences therefore, "personnel".
The harsh words are justified. Wolfgang Porsche, who declared a few days earlier, that the structures in Wolfsburg were very encrusted beautiful. And it is the Chairman of the Board, Herbert Diess, therefore, difficult for the group to advance, as it was necessary. Osterloh took it personally: He felt as "blockers" is denigrated. Although he but, as he sees it, in a constructive participant at the break.
With this sign, so the group invited on Tuesday to present his annual balance sheet. The Numbers are quite good: the Twelve billion Euro profit after tax the company booked for 2018, which is six percent more than the year before. 10.8 million delivered cars and trucks will mean a new record and 236 billion euros in sales.
They had beaten, in spite of fierce headwinds, neat, well-balanced group chief Diess. This is true in comparison with others in the industry. To be part of the VW more painful to Pay the costs incurred in connection with the diesel Scam: The negative effects of the affair add up of 2018 to 3.2 billion euros, the fines of one billion euros for the VW brand and 800 million euros for the Audi. The total cost of the scandal will amount to the group, after three and a half years to 29 billion euros. The net liquidity, i.e. the ready-made resources for research or the acquisition of other companies, is also decreased, therefore, to 19 billion euros.
driven by the Diesel Disaster of Volkswagen to electric mobility, as consistently as no other German car manufacturers. On Tuesday Diess screwed the goals for this Segment, once again, to the top: In the coming decade, VW wants to bring 70 new E-models on the market, yet the talk was of 50. Instead of 15 million E-cars, the group now intends to build 22 million based on its Modular E-drive modular system (MDBs).
The MDBs should also be accessible to manufacturers, VW hopes to be able to its components as the industry standard to establish. "If we don't reduce CO2 emissions in the coming years, significantly advancing the global warming unchecked, with disastrous consequences," says Diess. And the best means of focusing on battery-driven cars, this would have in comparison to other drives, such as hydrogen, the best efficiency. In this respect, there is "in the next decade," no other Alternative. The society must now join forces, and the policy should support, through incentives such as in the control.
"to create The break only with turnover and retirement, will be difficult"
It is a costly undertaking, because the margin will only go down once, in the case of the Volkswagen brand, anyway, with only just under four percent. Six percent are issued as a target. The actuating lever is in the Back of the crust, even if it sounds at This this morning far more friendly. Volkswagen had "great pent-up demand" for the costs in administration, in production and in development.
this Wednesday, the brand will exclaim another savings program. The 650 000 employees in the group twice. Because electric mobility will change the production in the works, even if you don't need to save. About the "consequences" of the E-mobility speak frankly, said Diess. "The truth is, A E:-car with about 30 per cent less effort than a burner." This means that VW needs in the future less and less employees. It will reduce jobs. "And it will be hard to create the only turnover and retirement."
Even if redundancies are not discussed, according to Diess, like the overall situation, the workers ' representatives around Osterloh. A first example of the difficulties during the reconstruction of drive techniques, there was just this Tuesday morning: staff, Board of Directors Gunnar Kilian lacked both balance sheet press conference and rushed instead to Hanover, the commercial vehicle plant.
The VW Management had promised that there soon be an Electric version of the legendary VW Bulli will be built. By signatures also Kilian and Diess to had known. But now it is from the VW-Central: There are not enough capacities for development. In times of great Transformation, Volkswagen to its limits - and the workers in the agitation device. Everywhere there is so much to talk about between managers and employee representatives. But that remains in sight is difficult. Asked how their personal relationship was said Diess, Osterloh was very emotional and "therefore, sometimes difficult to predictable for me." The discussions with him were always "very substantial". Which also means: the potential for a bad mood.