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Gold-bears-paragraph breaks in a quarter
Because the sales of the gold bears is weakening sharply, the total sales of Haribo to ten percent down. There are several reasons for the decline, the most important thing a Software conversion in the case of the confectionery manufacturer. the Michael Kläsgen Michael Kläsgen

focuses on the topic of Buying and shopping, so Commerce, online and offline. He was two years in the parents time, as a correspondent in Paris for the SZ and the time, as well as SZ-country correspondent in NRW. He studied in Konstanz, London and Tel Aviv and a doctorate in Berlin to the middle East conflict. In addition to the Dissertation, he graduated from the German school of journalism. Instead of the Bundeswehr, he cut roses in Israel. Michael Kläsgen received the German-French journalism prize, and has published in periodicals, and wrote books.


The gold bear is not well. Haribo is selling this year in Germany is expected to be 25 percent less of his trademark as in the previous year. Every day about 100 million copies of the fruit gum animal still produces. Its weakness, however, has far-reaching consequences. Because of the goldbar is so important for the company, he pulled the sales of the confectionery manufacturer, a total of about ten percent down. The family-owned company calls itself no Figures, only this much is clear: The bear has

The most urgent Problem is associated with the name SAP S4 HANA. Haribo, so far, in part equipped with a computer system from the eighties, to its Software in October at all locations in the world "to SAP". With the new programs from Waldorf, Haribo is hoping to bring even more gold bears cheaper and faster to the customer.

reason for the decline is perhaps also a WDR documentation

however, as Long as it is changed, the problem with the delivery. No supermarket shelves remain empty. But if the bears are mixed with other fruit types of rubber, not managed all of them in the van. The delivery ratio, as experts call it, is currently at 80 percent. This is quite far from 100. A company spokesman reassured: "Today we see that our ability to deliver day-to-day and week to week to improve."

The bear, however, the demand is also less, and not only since October. Haribo pushes the "niche products" such as fruit, rubber-vampires. Which are more popular, but less money. Competitors such as Katjes, and Storck, while Haribo from shrinking, from a high level. The market share is still above 60 percent.

One reason for the decline of this WDR-documentation, in which it was shown, perhaps, is how Haribo Gelatine for the bears from the rind of sick pigs to win. Even company boss Hans Guido Riegel was "dismayed". Responsible could not be Haribo, but a gelatin-supplier of Mannheim. However, the main component of the bears, sugar is not fashionable,. It should be added: The gummy bear bag is not recyclable. This is contrary to the requirements of the packaging law, which will apply from 2019. Finally, the advertising: Testimonial Bully Herbig, the company leaves in a few days. Predecessor Thomas Gottschalk to mourn Haribo's many. Last, but not least, there was probably still busy with the big customers of Lidl. In a lot of Trouble for a small bear.

After all, abroad, he comes. In the United States will no longer be sold by him as in this country. By the end of 2019 Haribo wants to lay the groundwork for the first U.S. plant. The plan was actually for 2017. Has to do with the delay with the bear-Blues in Germany? No Answer. Only so much: Because the bear is so important, promoting it, Haribo soon strong. In 2020, he will find back to his old size. Then Haribo 100, the goldbar in its present Form, 60 -, and Gottschalk 70.

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