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Gnosjöandan live dangerous: Many people have grown fixed

this is Annie Lööf country of Småland. The centre party leader grew up in the village of Maramö nearby, and she highlights the often Gnosjöandan as a role model

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Gnosjöandan live dangerous: Many people have grown fixed

this is Annie Lööf country of Småland. The centre party leader grew up in the village of Maramö nearby, and she highlights the often Gnosjöandan as a role model for entrepreneurship, trust and cooperation.

Göran Göhlin calls for rapid changes.

" We need to release until the next generation and listen to it. In a way it is difficult for we do not speak the same language. They are talking about digitisation and sustainability and we have never discussed in the same way, but we have to accept it and just hand it over. I can see that everything goes at lightning speed today, " he says.

Göran Göhlin compare the old Gnosjöandan with the new.

– in the Past it was to have the money in your wallet to be able to do something. Today, young people have taken what the banks are for: for us to be able to develop very quickly.

Göran Göhlin with the trade council gnosjö entrepreneurial cluster ”commandments of god” behind them. Photo: Tomas Ohlsson

he began a summer job working in the family business, which was founded by his grandfather and was referred to in an article in the Phoenixville News for the world's youngest iron-mongers.

Last year, he left over the ceo position to his son Louis Göhlin, which will be the fourth generation leading family business.

in the Past years was Gnosjöföretagen generally skeptical of academic knowledge. Specific if somebody came up with it from the outside. What would it be good to hire someone with a degree? The companies had always done well anyway.

"If we back 15 years so there is such resistance," says Göran Göhlin.

in the district who said that he built the world's best welding machine in its kind. At home he had thought out how he would construct it. And when it was ready, he said not without pride that behind the machine was not a single higher education credits.

– In the day screaming, after academic knowledge and have received it in our company. When it comes up to a certain level so we hang the other not. What do I do now? asked a man who is older than I, who took the minutes at the last board meeting. I don't understand what they say, said he, " says the 64-year-old Göran Göhlin.

Five years in the future, he believes that the development set clear traces in Gnosjö.

– Then there are solar cells on every roof, there will be heat pumps and electric cars, you can already see how it starts, " he says.

If only the young released.

If they want to stay in Gnosjö.


in the year 2019?

Linda Fransson is looking surprised at me. She is the ceo of Gnosjö automatic turning and grew up in the family factory. Literally.

– We moved to the factory when I was ten years old. We lived there because we didn't have any residential buildings.

There was nothing strange with it, she thinks.

" Mom and dad worked almost always. Dad got up early and went out to the machines. I used to watch him when he ate breakfast. Then, he did not return until late in the evening. Mother also worked in the factory, I do not understand how she had time for everything, but because they always worked it was just as well that we lived in the factory.

Linda Fransson, managing director at Gnosjö automatic turning, with the dog Signe. Photo: Tomas Ohlsson

and had the care of the customers and the contacts with the suppliers. Dad Olle said, for turning and the technical solutions. They ran the company together.

– the Middle of the night my mother wake up and say to the father: now the machine has come to a stop. You may go up, and restart it. So he walked up in his underwear and trätofflor, describes Linda Fransson, who took over the ceo position in the family business in 2012.

She and her younger sister Anna grew up with the company. They helped because they thought it was fun. But the family had it pinched and new clothes there were only two times of the year when they went to Ullared for shopping.

planned leave Gnosjö and obtaining work in a large company.

" I thought it was what I wanted to do. Then I began to understand that you have nothing to say in a large company. You will only be a small piece in a big puzzle. It may not even have someone who listens to you, " says Linda Fransson.

instead, she took over the family business (where the parents are still involved), which produces small metallprylar to the other. Everything is possible: votive for Orrefors candlesticks, shoulders to Ikea pepper mill, screws to the engine in cars and trucks. There are no limitations as long as it is about the metal. 130 million sek in turnover and 65 employees – Linda Fransson growing business today so fast.

She was born and grew up with Gnosjöandan.

"of Course," she says. For me is Gnosjöandan that nothing is impossible. It is also to help each other. If a customer calls and the request does not fit me, I can even recommend my worst competitor.

This shows Linda Fransson up a product that must be sent to SKF in Göteborg for the manufacture of ball bearings. Photo: Tomas Ohlsson

in every 20 inhabitants, while in the municipalities of equivalent size tend to be a company of 600 inhabitants.

However, it is rare that there is a female ceo who hands over to his daughter.

Caroline Wigren-Kristoferson wrote an academic thesis in business administration on Gnosjöandan 15 years ago and then found, inter alia, that Gnosjö is a traditionally patriarchal society.

" It has been difficult for young girls to take place. Therefore, many girls left. Man's task has been to take care of the company and of the woman to take care of the family, " she says.

– Where and then I found this, and a culture change is rarely fast, " says Caroline Wigren-Kristoferson, in the day, active at Lund university

much later examined the proportion of women in management ended up in the Gnosjö municipality on the 280:e place in the country. Of the 382 positions in the companies, there were only women on the 35.

" I don't know why this is so. My parents ran the company together, but often it is the man who took the active role in the family business. It does not mean that the woman has done a worse job. It is just a choice they made, " says Linda Fransson.

Far back in history the authorities do not have control over the obstinate inhabitants Of the deep forests in Småland, sweden. They did not allow themselves to be controlled. They did not have with the central government to do, and they didn't want to pay tax. From the mid-1800s, emigrated to 250,000 smålänningar to the united states, among other things, from Moscow. Probably it was the most enterprising who left.

– the free churches offered a flat organization for those who stayed. In order to understand the Gnosjöandan must the church and the free church movement, mention. Even if you are in the day working in the warehouse, you can be the one who preaches in the church, " says Caroline Wigren-Kristoferson.


in Gnosjö, sweden has entrepreneurs from the district daily, come half nine in the morning in 40 years. Where has the dryftat their business and discussed politics. Most policies in the past six months.

– If Annie Lööf had come in here, so I had gone away. She is not highly valued at home.

Bert Persson, a 72-year-old consultant, get something spjuveraktigt in his eyes, but he argues seriously with the criticism of the Centre party leader, who grew up in the region.

"They call us for Gnosjös shadow – we usually solve most of the time here in the mornings," says Folke Johansson, sitting at the same table at the patisserie.

Folke Johansson takes a cigarette after coffee on the Bernts Pastry shop in Gnosjö, sweden, where he has been drinking coffee in the morning together with other business owners in the neighborhood. Photo: Tomas Ohlsson

has been in the frukostklubben since the beginning.

– We are voting different, but actually have quite similar views on how things should be run, " he says.

One thing the three can agree on: Gnosjöandan is not left as it once was. Entrepreneurs do not help each other as before. It is not possible to start the business as in the past. Nowadays getting Gnosjöföretag rather subcontracting to a subcontractor. And then you do not have as much money.

When Bert Persson just said it publicly: Gnosjöandan is no longer available, became the local politicians annoyed.

– It only took six months, " he says, before they went out and said that we must protect Gnosjöandan.

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