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For retailers, the Christmas season has already begun

With Cyber Monday ended yesterday with the discount battle around the Black Friday for the Start of the Christmas business. The conclusion: once more customers are poured in the shops, have online spent your money than in the previous year. The big crowds, with hundreds of customers, which stormed the stores early in the morning, remained in Switzerland, however. Otherwise in the USA, where pictures ankeifenden and, at worst, brawling people belong to the normality of the bargain day.

But just before the shopping malls, the cars, the bargain hunters were bunched up in Switzerland.Black Friday has become an integral part of the trade. The big retailers can't defend herself against the pressure and do not want it: Because everyone wants to secure a part of the cake. Nevertheless, the Black Friday has not – yet – have the same meaning as in the United States, where the day belongs since decades to the fixed Ritual of many in the run-up to Christmas.

In Switzerland, the Black Friday is taking place especially on the Internet. This was also on the shopping behavior of the customers. Many waited until midnight and then made the first purchases.

sales rise

online retailers, such as Microspot, Brack and Digitec Galaxus recorded, therefore, all growth. At Digitec Galaxus 32 percent more site visits had been measured on Black Friday than in the previous year, says spokesman Alex Hämmerli. In the case of competitor micro spot sales had increased compared to the previous year by 60 percent. In The Case Of Brackish.ch it is said: "The demand, measured in terms of numbers of visitors, customer inquiries, and sales, was noticeably bigger than a year ago."

However, Whether this increase in the attractiveness of the offers, to the growing awareness of brackish.ch, or a General growing interest on Black Friday sun, is not identify easily. Also, the two Large – Migros and Coop – are reporting increased demand compared to last year.

"The lists were in circulation, have given us a lot of attention, and thus determines also brings more sales."Alex Hämmerli, speaker of Digitec Galaxus

It shows: Even the Cyber Monday, the counterpart to the original for the stationary sales are planned up to Black Friday, is growing in Switzerland. At Digitec Galaxus, the site visits were 60 percent higher than last year.

What also has to do with free advertising. A price list with a set of actions for Cyber Monday made in the run-up to the round. At Digitec Galaxus it is assured, that you have not taken care of purposely for the Leak, you had been surprised. But: "The lists were in circulation, have given us a lot of attention and thus more sales definitely brought," said a spokesman.

this year, there was also a widespread counter-movement to the bargain hunting on Black Friday. A number of shops carried out against events, which social projects to support. And: above All, the Pope criticized the pre-Christmas consumption. One should resist "the flash lights of the consumption, the lights everywhere this month," he said at the weekend.

Created: 02.12.2019, 17:52 PM

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