air travel slows sharply, according to Its latest figures, and SAS is no exception. The number of passengers of SAS in december 2018 was 1.9 per cent lower compared with the same month the year before. It is the equivalent of approximately 36,000 people.
Mainly it was the intercontinental passengers became fewer, and, above all, Asienresenärerna.
domestic traffic grew modestly by 0.2 per cent in the whole company, but it is thanks to the norwegians. The swedes did slightly fewer domestic trips than the same period the year before.
Despite the fact that SAS reduced its capacity – the total number of chairs – in proportion with the passagerarminskningen are many seats still empty during the flights.
The load factor is called the critical dimension, which is an indication of how well the plan is. For the SAS landed on the figure of 68.9 per cent in december – basically the same as the year before.
It is a comparatively low number if you look at the competitors Finnair and Norwegian which had a load factor of 76% and 78%.
Magnus Hurst, head of investor relations at SAS, do not see the empty chairs or passagerarminskningen in december as a problem. Overall, over the 2018 strikes of the company namely passagerarrekord with over 30 million travelers.
" It's clear that you want to have many passengers in december also, but it is really not an end in itself. The important thing for us is that we have passengers and at the same time be profitable. We generally have a lower load factor than the other, but if you look at our revenue per passenger is nearly twice as much as some companies, " he says.
the Norwegian had around 40 Norwegian cents in revenue per passenger and per mile during december while SAS's revenue was over 90 English pence.
Despite the fact that SAS decreased capacity compared to december 2017, aiming, in the end, against a capacity increase of around two to three per cent during the financial year. About half of what they estimate that the industry at large increases with.
" We have a conservative growth strategy, and we know that it is a tough industry right now. That is why we continue to be relatively cautious, " says Magnus Hurst.