Drugstores want to introduce a new Recycling Logo

The drugstore chain dm starts together with the rival Rossmann and manufacturers such as Henkel and Beiersdorf launched an Offensive against plastic waste. On the shelves of all dm markets should be marked from June on, what products with little packaging to get along. Each individual product should also be provided with the note, how do you dispose of it properly. the Michael Kläsgen Michael Kläsgen

focuses on the topic of Buying and shopping, so Commerce, online and offline. He was two years in the parents time, as a correspondent in Paris for the SZ and the time, as well as SZ-country correspondent in NRW. He studied in Konstanz, London and Tel Aviv and a doctorate in Berlin to the middle East conflict. In addition to the Dissertation, he graduated from the German school of journalism. Instead of the Bundeswehr, he cut roses in Israel. Michael Kläsgen received the German-French journalism prize, and has published in periodicals, and wrote books.

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Who, soon, Shampoo, a vinegar-based cleaner, or cereal for dm purchases, directly to its security in the Store at the Moment of the purchase, about how he recycled the packaging the products properly. Germany's largest drugstore chain is planning a major Recycling and waste prevention offensive. "We want to provide our shelves in all dm markets in June with Instructions on how customers dispose of the packaging of the products, at the best," says Sebastian Bayer, dm, the managing Director of Marketing and procurement of the süddeutsche Zeitung. The Point is, for example, as the customer remove the sheaths of certain products at the simplest, before you throw them in the garbage, so that the packaging can be disposed of.

Moreover, wants to inform the dm of the customers about how much of it is already used Material in the tubes, boxes, cans and plastic covers, Henkel, L'oréal or Procter & Gamble. The manufacturers are part of the Initiative of dm to the prevention of waste. "After all the dm products available should be provided with Instructions on how the recycled share of packaging," says Bayer. Recycled is plastic such as the recycled plastic. The higher the percentage, the better for the environment.

the aim of the Initiative is to draw a clear characteristic, which products get along with little packaging. The question is, how high and, therefore, more beneficial for the environment recycled materials can be marked share of the most effective. A recyclate share of 50 percent may be for tubes high, but for PET bottles low. Therefore, dm is considering a "traffic light" solution, the gives clients with practical assistance in the selection. At the end of March it will be decided.

the Offensive is to bring the dm a cycle, which causes less waste. In the case of dm, one is convinced that many customers shopping environment and products with a high recyclate percentage will buy. That German plastic waste in Asia and the world's lands, seas, and have shocked many people, even if it was, in fact, only a comparatively small part of the entire Waste.

The total volume has been rising for years, although the Federal government has already introduced 30 years ago, the dual System with a yellow bag and yellow bin. It's supposed to help reduce the mountain of waste to remove. According to estimates, 60 percent of the waste in yellow bag out of place. The Reordering is hardly possible. At the end of the recycling will decline.

"Together we have the power to raise awareness," says Raoul Roßmann

the industry leader dm was founded in the autumn of last year, a "recycling Forum", the now 25 member companies, including manufacturers such as Beiersdorf and disposal, such as Interseroh. Competitors Rossmann joined the Initiative, what is its seriousness. "The recycling Forum brings together retailers and manufacturers to the table," says Rossmann-chief Raoul rossmann, "together we have the power to raise awareness in the society for a functioning circular economy - it starts with the separation of Waste and to the design of recyclable packaging."

Before the establishment of the forum on each dealer and the manufacturer was working on a solution. A collaboration it was. For every alone, it was worth it economically, to recycle garbage. There was too little recycled material, and this was considered to be worthless. In order to increase the recycled content quantity, manufacturers and retailers dependent on the consumer. Therefore, consumers will experience various side soon awareness campaigns - dm, by the Federal government, but also from retailers such as Aldi. "We note that the knowledge and awareness of proper waste separation is often missing," says a spokesperson of Aldi Süd. "Therefore, the issue of consumer education is also at the top of the Agenda. Because only what is properly separated, can be better recycled. We want to give our customers here." Aldi Nord and Süd have to do with Separation refer to the in-house brands.

it remains A Problem that local authorities, including Munich, the third largest city in Germany, does not offer its citizens seriously, separate the garbage properly. It is here, in front of the doors, neither yellow bag and yellow bin. Most of the garbage is burned. The pressure on those municipalities, their citizens, modern separation systems, are also likely to grow in the view of dm. Especially in the waste management München (AWM) is available on request at the moment unapologetic. "Whether the yellow bag and the yellow bin to modern separation systems', is in the eye of the beholder, because of their environmental Benefits from the point of view of the AWM is doubtful," says a spokeswoman.

another Problem is the law is. At the Moment, only the requirements for food packaging are regulated. Sebastian Bayer of the drugstore chain dm sees a need for Correction. "We need a new law, which regulates which of the recyclate may be used for the packaging of food products, which for cosmetics and for cleaning products," he says. Only then will the cycle could come in.