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Denner is again Migros’ turnover Renner

Next week the Migros will have to pay your turnover for the previous year. Intoxicating, they are not fail – once again – to hear how. And now it is clear which company is embellishing the Numbers of the giant oranges again: Denner.

The discounters, the Migros in 2007, had acquired, with an increase of 4.3 percent to 3.2 billion Swiss francs, net sales were an even stronger result than last year, as this newspaper has learned. Taking into account inflation, the real growth was at 3.9 percent. Part of it goes back to the slight expansion of the branch network, including partner companies count 817 stores. However, organic Denner has grown clear, and has outstripped the increase in turnover of the total food market again: This rose, according to Credit Suisse by 1.5 percent.

Denners height of flight is remarkable. Since the two German discounters Aldi and Lidl, tilling the field in Switzerland, the competition leg hard. The two German low-cost providers unite now more than 3 billion Swiss francs in revenue, and are thus on a par with Denner. At the same time their research Expansion, as well as the increased price sensitivity of customers has given the discount segment of the thrust force, and Denner benefited ultimately. In addition, the Migros subsidiary has a far larger branch network than the German competitors, and can benefit from synergies with the Migros. Also Denner trumps with an attractive range of wines, enjoyed by the customers to have a better reputation than the one from Aldi and Lidl.

But in the last two years, especially Lidl's very successful trip was had to Denner in other areas make up for it compared to the German competition floor – for example, in sustainability or Fresh. What concerns the selection of breads, wants to overtake the Karl Schweri, the company founded the competition. Therefore, Denner chief Mario Irminger intends to equip all of the Denner stores with additional baking stations. So far, only a part of the bread was in the stores, bake up, and the Rest of the industry. New the whole of the range oven to be cooked fresh on site.

major retailers are competing increasingly price-savvy customers

threatening trouble by Coop: The wholesale distributor from Basel wants to expand its cheap line Prix warranty this year – a Signal that major retailers are also struggling increasingly to the price-savvy clientele. The cheap article to attract more customers in the stores.

Irminger is required. However, the good Figures are likely to strengthen its Position in the Migros group. Together with Digitec Galaxus Denner, like in the previous year, to the draught horses in the trade Department of the Migros written by 2017, a total of red Numbers. Digitec Galaxus, has just announced a few days ago, a sales growth of 15 percent to 992 million Swiss francs, and is now approaching rapidly the one billion mark.

This good news can make use of the Migros urgently. The group had to present last year was a bad year result. A worrying feature of the Figures was that the crisis had also recognised the core business of the Migros group, cooperative retailing,. Meanwhile, various savings programs were initiated.

The sales figures next week will be an indication of how the Performance of the orange giant looked like in the year 2018. At least Mario Irminger may look contrary to the day left.

(Sunday newspaper)

Created: 13.01.2019, 07:29 PM

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