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Customers will not of themselves

Klädaffärerna and gift shops in town have it the hardest right now, " Veronica Ottosson, chairman of the Umeå trading. She runs the venerable underklädesbutike

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Customers will not of themselves

Klädaffärerna and gift shops in town have it the hardest right now, " Veronica Ottosson, chairman of the Umeå trading. She runs the venerable underklädesbutiken ingrid's lingerie, and even if it has gone well so far, she notices how tough it will be when other stores turn again.

– It is no longer enough to just stand in the store and expect customers to come by themselves. You have to constantly have different activities and work with social media. At our gatherings we talk a lot about how to counteract the decline in the trade center, " she says and circle up shops that opened again on the latest.

– Eeva af Umeå, Marta & company, the gift shop Xcellent... a Few have moved, in some cases, new shops moved in, and in others, it is a retail space empty.

is a prerequisite for survival, says Veronica Ottosson – but it need not necessarily be based on the drives e-commerce.

– Our online store is not jätteutvecklad, but we are there, on the web. And I believe that many consumers want to check up in the peace and quiet at home before they go to the store and shop. Then, I also believe that we need to make consumers more aware of the developments within the trade. What happens to the soul of the town when the stores put down? I have as a consumer a part in this?

Stina Storm, ceo of City Örebro, mean that the big externhandelsområdena affecting the town greatly.

– at the same time, we can actually state that we maintain thousand årsheltidsanställda in the retail sector inside the city and that the proportion of service companies has increased significantly, particularly in the hotels, café and restaurant.

today is a city with a lot of centrumhandel.

" Actually, I was more concerned a few years ago. Then we had a real generational change with several old family business that closed down. But it created new stores instead.

" What we notice is that it takes a longer time to establish themselves in today, there is a caution among consumers, you want to have the suspenders and the belt and for small, new shops, it can be difficult to stand out against the big chains.

and the outsourced trade is always a challenge.

– However, many traders talk most about now is actually the constant sales and how to do with them. Customers have been spoiled with never having to shop at the full price.

Read more: ”the trade center stands at the crossroads”

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