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Consumer electronics is a gold mine

Suitable for the CES in Las Vegas, evidenced by a new study, such as Smartphones, consumer electronics and the consumers are in demand. The market for technical consumer goods grows and grows. Most importantly for the industry, not Europe but Asia.

We want it as comfortable as possible, and has to be entertained and, of course, be cross-linked. This is why we give consumers more and more money. For the first time, the market for technical consumer goods cracked in the past year, the brand of a trillion Euro, as the market research Institute GfK has found - an increase of four percent compared to the previous year.

The break Through the trillion mark a "milestone for industry and Commerce," said GfK-expert for technical consumer goods, Markus Kick. As the largest revenue driver in the areas of telecommunications, small household appliances and consumer electronics proved to be. "In almost all segments we are seeing a Trend towards premium products," said Kick. In addition, consumers are focused more and more on the possibilities of devices can connect, and the user-friendliness of the products.

Asia is the largest market

For the new year, expecting a further sales increase of two percent to around 1,03 trillion euros, said the market researcher before the Start of Tuesday's early trade fair CES in Las Vegas.

telecommunications with a sales share of 44 percent and a volume of 440 billion euros, the largest Segment of the technical consumer goods. Especially in the case of Smartphones, consumers according to GfK, currently, more and more frequently, premium products, resulting in global revenue of seven percent, could rise.

the most Important market for technology products was in the past year, with a sales share of 42 percent, once again, the Asia/Pacific Region. A further 25 per cent of revenues were generated in Europe, in North America, approximately 20 percent, in Latin America, seven percent and six percent in the Region Middle East/Turkey/Africa.


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