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Companies Polish their Image with the rainbow

they were, for decades, the figureheads of the aircraft of the British Virgin Atlantic Airways: the painted and always barely-clad "Flying Ladies". Now, you will receive company – Oscar and Daley. One of the two men is dark-skinned, the other is wearing rainbow-colored Shorts. According to Virgin squad wife Nikki Humphrey should feel as people of all Stripes in the Airline's "home – as a passenger, but also as an employee".

Virgin is not the only Airline that uses the Gender discussion, in order to improve its Image: The us airline United Airlines has introduced the address in your booking portal a few days ago, a new category: in addition to Mr. and Mrs. also, Mx is now an Option. The Airline has created the salutation for people with biologically ambiguous gender, and TRANS people.

Oscar graces in the future, instead of a "Flying Lady" the bow of an aircraft of Virgin Atlantic Airways

In Switzerland there is currently, however, only male and female: the Swiss alternative offers styling, these are but the accessories of the academic title of Dr., and Prof. "Our Website is currently limited technically to the current options," said spokesman Florian Flämig. The Airline check, but "the implementation of additional Gender options". Does Edelweiss.

More than two percent of the job advertisements carry a "d"

However, not only the aviation industry wants to score points with the social diversity. The demonstrate the job advertisements in Switzerland. As Research shows, has increased the number of Ads significantly, in which advertisers not only to female or male employees are looking for. Increasingly, a "d" for divers is next to "w" and "m". About the manufacturer for the measuring instruments, Mettler Toledo, or the Software developer Dassault Systèmes.

a year Ago, job market, Jobs found himself on the, no display with this name. "The first advertisements appeared in last June," says spokeswoman Rebekah Hänggi. By autumn their numbers are increased slightly. The platform registered in October around 30 of such advertisements. Since then, they have to take continuously and sharply. In March, 500 jobs were provided tenders with the "d". "More than two percent of us published," says Hänggi.

While at Mettler Toledo in all of the "d" appears, and the hand which have various other companies depending on your place of work. The Federal operating Ruag about inserted only neutral for Jobs in Germany sex, because that's where this is since the beginning of the year required. In Switzerland, Ruag is limited to female and male.

LGBTI-Label for seven of the Swiss company

How Hänggi says, tend to be titles of the company , more and more to gender-neutral and English, "to work around the Problem with the gender designation".

officially, the rainbow on the Flag, seven Swiss companies, including large companies such as Credit Suisse, but also smaller ones such as Almacasa, a Care farm for older people to be able to write for a week. They all lead the Swiss LGBTI Label. LGBTI stands for lesbian, gay, (gay), bi-, trans - and inter-sexually.

A letter of intent is not enough for the Label

The new Label honors companies that "maintain a culture of inclusion and openness towards employees, which differ in their sexual orientation or gender identity of the majority". Launched the organizations Network and Wybernet, the homosexuals have it. The Label is awarded by an independent public procurement Commission, the national councillor Doris Fiala and the national Council Angelo Barrile members – for three years.

The candidate need to perform, how to deal with LGBTI employees and what they contribute to their inclusion. "A Declaration of intent is not enough," stresses Andrea Gurtner. The Professor at the Bern University of applied Sciences economy is a driving force behind the Label and has researched the Situation of LGBTI people in the world of work. "Any company that applies for, receives a detailed report. This shows where further action is needed." A company of wool to keep the Label after three years, she must prove that she's not been idle.

companies are competing for LGBTI-Label

tell the founders, apply now, nine other companies to the Swiss LGBTI Label. Professor Gurtner does not believe that the Label, or a "d" in the notice of competition alone, for the application of trans - or Homo-sexual people is crucial. "Rather, it is a sign that LGBTI people are generally welcome. How they are treated in the company actually stands and falls with their direct superiors."

For Janna Kraus by the Association Transgender Network Switzerland, all of these efforts are "a good start". The "d" in a job posting or the "Mx" on a Ticket is made, the Affected visible. "It must remain, under no circumstances."

(Sunday newspaper)

Created: 06.04.2019, 21:20 PM

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