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Cloud Computing : The omnipotence of Amazon the business with data

How dominant Amazon is not only in Online trading, but also in Cloud Computing, the storage of data on the Internet, showed up this week. Volkswagen has just ag

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Cloud Computing : The omnipotence of Amazon the business with data

How dominant Amazon is not only in Online trading, but also in Cloud Computing, the storage of data on the Internet, showed up this week. Volkswagen has just agreed on an extensive cooperation with the Americans, in the future, the data of all machinery, equipment, and systems from feeding the world all of the 122 factories in a "industry Cloud". Siemens will connect to the VW-factories and also the Cloud Alliance with Amazon.

And also the Federal police to the Amazon to save the photos of the body cameras that police officers in the future, equipped to be. The Federal privacy Commissioner Ulrich Kelber has criticized this decision immediately and sharply: "access by US authorities on the Bodycam data can not be excluded."

How safe is it to store on the servers of a US group? For a long time, many German corporations and small and medium concerns had to store your company secrets on the servers of a US group.

But since I have changed a lot, says Werner Vogels, chief technology officer and head behind the division Amazon Web Services (AWS). "In the meantime, about 80 percent of the Dax30 is a place for us-companies AWS," says bird. Just security is a decisive Argument. In the past few years, there have been numerous data breaches. "Always the information was on the computers of the affected companies," says bird. "The security threats are increasing and the companies realize how difficult it is for you to keep in step. When you switch to us, you will get a level of security that you can not offer yourself."

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Federal swears by the Ministry of the interior on Amazon

That these are not just promises of Marketing, showing the example of the German Federal police: As the project started, Amazon had the only provider of the certification of the Federal office for security in information security (BSI). Meanwhile, other cloud providers meet the security and privacy standards, however, the Federal Ministry of the interior: "AWS is the only appropriate Cloud provider."

In public appearances bird is wearing a T-Shirt with the lettering "Encrypt everything" ("encrypt everything"). He also advises all customers to secure their information in this way, before they are loaded into the data cloud. So be guaranteed that neither Hacker nor the intelligence services can do something with it. With this Argument, the Federal government defends the interior Ministry against criticism of the use of the Cloud for police pictures. But privacy advocates Kelber questioned this assessment: "According to local knowledge, the Bodycam will be processed stand-data in the Amazon Cloud and mandatory decrypted".

One reason is probably that the associated Software of the camera supplier, the Motorola services more AWS. Because the range of additional services, the company is also expanding consistently. "Many of the things we have as a people seen or heard, are streams of data that can be analysed," says bird. The ranges of image recognition as a basis for self-driving cars, to the analysis of voice input. "However, these data volumes are too big for people, you need a machine to find patterns in these data."

Tinder, Fortnite or Moody's AWS

use The number of customers is enormously diverse. Video game companies such as Epic, whose "Fortnite" is enormously popular, or Supercell ("Clash of Clans") to evaluate continuously huge amounts of data in order to improve their games. In the case of each of the popular Games there are each day up to 45 billion events. The credit rating Agency Moody's to extract information from texts to find relevant financial information.

"The Dating App Tinder uses our image recognition and analyses whether photos, for example, on the beach or in a Bar were taken, and uses this information to other people to find that fit," says Vogels. "Snapchat looks amazing with the image recognition, which advertising is best in addition to certain photos to fit."

The Federal privacy Commissioner Ulrich Kelber (SPD), sees AWS is critical.Photo: www.junophoto.de

For AWS, the additional services, of which there are now more than 160 a further possibility to solidify its position in the market. The cloud pioneer had in 2017, according to analysts from Gartner, a global market share of 52 percent, Microsoft Azure, follows far behind with 13 percent. In addition, it is another source of income, because of course Amazon can the use of tools to pay. In the previous year, the group increased the revenue for the cloud business by 47 percent. Overall, the division of 2018, played just under 26 billion dollars - more than the global sales of McDonald's.

"We make the tools for a wide target audience," says bird. An example of the recommendation mechanism of Netflix, roughly 75 percent of the movies to be watched, because they recommend the Algorithms. "A lot of customers wanted something and asked for it, so we now also have a recommendation tool," says bird.
another area of increasingly important and more in demand is voice recognition. "Language is one of the next input systems and we equip our clients with the necessary skills," says bird.

"In the case of sensitive data, should not people be involved"

This is also the success of one's own voice assistant, Alexa. However, critics warn, to get to a virtual spy in the house that can potentially listen in. They felt that a data breach in the past year, confirmed by A German user had asked Amazon to of the information stored and 1700 language files. The came, however, from someone else, the user had used the Alexa before. "This was a human error," says bird. Amazon have now changed the procedures and automate as much as possible to human errors.

"When it comes to sensitive data, should be no people involved," says bird. "Where, indeed, only humans can take on a task, have we changed processes: been able to perform a single action, then maybe two, almost like when you access the keys from a nuclear submarine." The demand for speech recognition waxes, especially in countries where the language is a touch more difficult. "We are seeing a much faster growth of language usage in China, as in many other countries," says bird. But also in many developing countries, where there is little Computer or smartphone. "For large parts of the society will be held in the first way to interact with digital systems," says bird.

As an example, he cites an international Institute, which has developed systems for Farmer in Indonesia, in order to optimize the fertilizer use in rice cultivation. "But no one has used until you have supplemented the language input." Now the farmers could simply call and your information. Part of the fertilizer use was reduced by 90 percent. "The success lies completely on the voice input, because even if you had a Computer that would not benefit many farmers, as they often can not read or write," says bird.

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the challenge, however, the language to extend recognition to other countries "There are over 9600 languages in the world, which we cannot offer at the present time, all but the much spoken as Chinese, Hindi or Swahili, we want to cover," says bird. However, there is in addition to the main language in China or India, many variations and dialects, that prior to implementation, there are many barriers.

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