Sita Mazumder is hard to grasp. The Professor is a lecturer, researcher, entrepreneur and author in the field of Economics and Informatics, in addition, the Board of Directors of several companies. You've never had specific career plans, she says. Not even a dream job as a child? "But!", she responds with a laugh, "I wanted to be an astronaut." At the age of about nine years, they have demanded that Nasa "in the most beautiful schnürli font" in the registration form, you actually got also. "It was for me an almost sacred document. But three years later I was diagnosed with nearsightedness and I woke up in reality." For this, you made it with 16 years Private pilot's license.
she was one of those kids, the questions are always: Why? Why? How? And since the connection to your current activities can be found. "I throw myself in new areas, where you have to ways to find solutions."
Especially exciting as they can connect their experiences from different areas. Driven, you will not urge, but only out of curiosity and research, but also by the pleasure principle. "I don't want to live in the present, Procrastination is my thing," says the feisty woman. Therefore, they hesitated not for long, as they received the request, whether she wanted to be a member of the Supervisory Board of the Austrian confectionery manufacturer Manner. Your shot at the request, tears in the eyes, scho, but has another reason: "I was as a child, a self-confessed chocolate lover." And adds: "I want to engage only with companies that make me chat. This was clearly the case here."
It takes the view from the outside and Knowledge from inside
It is, of course, not only joy, but also of expectations. Can Sita benefit Mazumder findings from their research activity for Men? Your commitment to Men is an example of how bridges between IT and Business can be punched? Sita is convinced. "I've studied both Economics as computer science engineering. Today, I can bring the two disciplines together." She was also convinced that the need to unite the two disciplines and associated people. "It can't be that the computer scientist says about the Manager, this is the suit, and the Manager, this is the Nerd in the T Vice versa-Shirt."
Manner is a nearly 130-year-old company. With respect to the products, the reputation of this traditional operation is excellent, similar to Lindt. However, the long means also that structures and processes have grown not only in production but also in IT situation due to acute needs. "You did, of course, the steps of the digitization, but only small," says Sita. "To bring the operation into the modern world, it needs expertise, the view from the outside, together with the Knowledge from the inside. Where it needs adjustments, what are the risks? Actionable digitization of what I can bring is."
"Digital Transformation is very much wrong, because you forget about the people."Sita Mazumder, entrepreneur
Sita Mazumder stressed that no solution could be to make Tabula rasa and simply use the latest production lines to make. "The staff needs to complete the necessary upgrading steps to convince, especially in the case of a traditional company with many long-term employees. This is like a family, because there is fear of change." The human factor to decide, ultimately, about how fast you could go forward. "I say it clear: allocate sufficient time to the employees at all levels and areas to pick up. Otherwise it will not work. Digital Transformation is often wrong, because you forget about the people."
digitalization is one of the most important points of Sita Mazumders tasks in the case of Men, both related to internal processes as well as external aspects such as the company's presence. "We look at everything, because everything hangs together. Because that is the classic: It occurs towards the outside, incredibly modern, but it doesn't seem authentic, because the digital world works on the inside. I represent always of the view that one must start and to the outside mirrors."
In the implementation of the digital Transformation, Sita can also on the findings of their research in the area of artificial intelligence (AI) at the University of Lucerne resort. "We call our Team "Algorithmic Business", because it comes to integrating intelligent Algorithms into the Business and ultimately make money."
"Big Data," says become the magic word of hope
that companies would not be fighting a losing battle, if you collect data and, therefore, your customers do not even know. "Big Data" has become the magic word of hope. "All of them have the feeling that more data automatically mean more information and the treasure trove of Data increase," says Sita. "I know, however, cases where many data are available and still no treasure was amassed." The reason for this is that often the wrong data were collected. "Only a minority of companies has implemented their data is clean and you can evaluate the value of housing. This is something that I would like to re-railing at Men."
When traditional evaluation of data is recorded according to Mazumder's data such as age, language and preferences, and sends to specific groups – such as women over 50 – appropriate offerings. With the evaluation, through the use of intelligent Algorithms, in contrast, you could find a new "Cluster", so a lot of objects with similar properties. "So you can discover, for example, that customers are, according to the traditional evaluation completely different, show similar patterns in shopping behavior." Such findings meant that you can capture existing and potential customers better and need could just approach you.
Sita Mazumder takes himself as an example. You still felt such as the 35-year-old woman, although she is now 49 years old. "But I get already advertising aimed at the over 50-Year-old and scare each Time. If a company had more complex data and this intelligent would evaluate, you might realize that I behave in relation to travel and consumption, in fact, as a 35-Year-old act – and, accordingly, any other advertising should receive."
More articles from the "money & Digital" Editorial: So you are going to invest millionaire tips: How to Interview for health insurance company a lot of money can save: "women are different than men," luxury goods: Good money with beautiful things
This Text comes from the leaflet "money & Digital" in the current issue. Now all of the articles in the E-Paper to read: the App for iOS App for Android – Web-App
Created: 15.11.2019, 11:44 PM